Trade Show Feed

This is a very unique time lapse video which features from beginning to end, the complete show-floor set-up, the show itself and the dismantle of ABB’s annual private event, Automation & Power World 2011 held in Orlando, Florida. The Rogers Company acted as the General Contractor and produced and managed the entire event in conjunction with ABB.

From the exhibits, graphics, electrical, Audio/Visual, to logistics and more, The Rogers Company helped ABB bring Automation & Power World to life.

The Rogers Company has announced a new service that begins to answer many of the Trade Show ROI questions that companies have.  Are we seeing value from this show?  The answer, it seems, may be in what you’re doing with the leads you are getting from the show.  From the press release:

The Rogers Company, a designer and builder of trade show exhibits and other branded environments, announces Return On Exhibiting, a new approach to lead management to substantially increase sales resulting from trade shows. This new offering comes from a partnership between Rogers and Richard Erschik, founder and CEO of Leads to Sales, Inc. (www.leadstosales.com) and RICHARDERSCHIK.com (www.richarderschik.com). Erschik and the Rogers team are working closely together to unite booth exhibit design and fabrication with lead management and post-show follow-up. The result is a one-stop shop for better trade show ROI.

You can read the rest of the press release here: Link

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Half the fun is getting there? Well, in the case of trade shows, your whole success may be in getting there. Bob Vollman has had his share of shipping adventures as the plant manager at The Rogers Company. Vollman’s been with the company for over 20 years and shares some of his memorable shipping and building adventures. He also shares some insights into how companies can save money on shipping and drayage and avoid some of those dreaded ‘special handling’ fees.

Click on the link above to hear the audio.
If you can’t hear the audio at that link try here.

CBC Magazine (Cleveland Business Connects) is presenting a talk in June by Jill Buck on Profitability Through Sustainability. Buck is an expert on green marketing and it looks like the talk will focus on the idea of addressing green issues and bottom line issues at the same time. The talk is part of CBC’s Amplify Series. An E-book Exhibiting Green from The Rogers Company is available on the same issues focused on trade show and exhibit design. Read the full story

We’ve officially launched the site this week and are looking forward to bringing you more great information on event marketing, business strategies, and tips from thought leaders in the industry.

Listen to a podcast with Jeffrey Blackwell, president of The Rogers Company on Tradeshowfeed.com here: (Link)

Here the press release from our launch:

THE ROGERS COMPANY LAUNCHES TRADESHOWFEED.COM
Resource Links Companies to Trends, Technologies & Strategies for Successful Events

Mentor, OH (March 26, 2008) – The Rogers Company announces a new resource for marketing professionals and business leaders looking to build business at trade events. Tradeshowfeed.com features regularly updated articles, links, interviews, and thought leadership pieces on trends, technologies and strategies that can be used to enhance presence at events and ultimately build business. Read the full story