This lengthy video posted on FORA.TV is from the The Argyle Executive Forum. It features four marketing folks from different backgrounds discussing the recession and its impact on marketing. It’s interesting that there is so much talk of software and social media. This trend seems to have coincided with the worst economic environment in decades. Does social media and online marketing shield us from an ugly reality that people are buying less? It seems that marketing could use at least some kind of historical lesson on how companies succeeded in past economic hard times without Twitter and Facebook? Some of the world’s most enduring brands, after all, survived and thrived during the Great Depression.
Social media is a powerful tool and it’s changing marketing — but so did radio, television, highways, and jet travel. Aren’t there lessons to be learned from past companies that have succeeded in tougher times without Twittering? Read the full story
