Let’s face it…new technology comes and goes and separating real trends from the latest gizmo can be difficult.  The Rogers Company put together a brief overview of some of the important technological drivers for tradeshows.  Keep in mind, these trends are driven as much by what the industry needs as what it offers.  It’s important for exhibitors to recognize what they can get from technology and not be driven by the ‘latest and greatest’ thing out there.  From the book: Read the full story

We’ve all heard about Twitter and there’s been a lot of head scratching as to how it will be used in business.  At searchenginewatch.com they are covering The Search Engine Strategies (SES) New York 2009 Conference and Expo. They’re top story is about Twitter and it gives some clues as to how this will be useful at live events like tradeshows:

The opening keynote was by Guy Kawasaki, a founding partner and entrepreneur-in-residence at Garage Technology Ventures, who spoke about “Twitter as a Tool for Social Media.”

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LED technology has been with us a long time. But the use of it to create brilliant effects far surpasses those scrolling red and black signs we’ve all seen. Creating brilliant effects that catch the eye and are ever changing.
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