Determining Trade show ROI with CRMs and Other Tools
CRM programs were supposed to be the cure to the woes of sales and marketing. If you don’t know already, a CRM (Customer Relationship Management) is software that can track every single contact, transaction, sales call, bill, and delivery that is entered into the system. Basically it puts an incredible amount of information at your fingertips to help make smart choices. If you don’t have CRM software in place, there are a whole range of options in terms of price and functionality. GoldmMine, ACT!, SalesLogix, and PeopleSoft are some popular choices. Many of these programs offer free trials and on-line tutorials in order to determine their efficacy for your company and its products and services.
With all of the information CRM systems provide, you would think it would be easy for a company to determine their ROI from a trade show or any other marketing effort. Unfortunately, it’s not always that easy. A spread sheet may not reveal the full extent of your trade show success or failure. Here are a few strategies for getting more out of CRM systems when it comes to trade shows: Read the full story
