Sukki Jahnke of the the Rogers Company spoke on the floor of AHIMA with Jon Gabster of Diskriter about the strategies he employs to get the most out of tradeshows. The audio’s a little faint on this one so turn up your volume to listen in.
John talks about some creative tools like scavenger hunts that Diskriter is using at AHIMA as well as some of the lead qualifing and retrieval methods his company uses. Tradeshows, he says, is one of the more successful modes of marketing that the company uses to market its product mostly because the consistent presence keeps leads consistent year after year.
Below is the official AHIMA 2009 recap if you missed the show:
