Let’s face it…new technology comes and goes and separating real trends from the latest gizmo can be difficult.  The Rogers Company put together a brief overview of some of the important technological drivers for tradeshows.  Keep in mind, these trends are driven as much by what the industry needs as what it offers.  It’s important for exhibitors to recognize what they can get from technology and not be driven by the ‘latest and greatest’ thing out there.  From the book: Read the full story