Often, marketing and sales people tear out their hair trying to figure out what customers and prospects are thinking.

• Are they coming to a show?
• Are they thinking about purchasing at the show?
• Did they like last year’s show? How far did they travel?
• What do they look for in a booth?

So here’s a radical idea: Ask them.

Survey tools today are cheap, simple to implement, and sophisticated enough to gather some incredibly helpful information. There’s a really helpful article at idealware.org that outlines some of tools available to you that are free or cheap. The article also outlines a few features to look for: Read the full story