Drayage: An Inside Look at How It Works and How You Can Save (Part II)

James Krouse — Mon, 17 Aug 2009 20:20:54 +0000

Part II of Jeffrey Blackwell, president of The Rogers Company and B.J. Enright, president of TradeshowLogistics offering tips and strategies for saving money exhibiting at a tradeshow. They also speak about ways the industry can work together to make live events more effective selling and marketing opportunities. They also answer the age old question “What exactly is drayage and why does it cost so much?”

You can view more videos at our YouTube Channel: http://www.youtube.com/tradeshowfeed

Not the Same Old Bear: We Want Your Opinion!

Jeffrey Blackwell — Wed, 18 Jun 2008 13:48:03 +0000

As we all know, ups and downs in the economy are inevitable. But different companies and industries react differently in a slowing economy. We would like to hear from you as to how your tradeshow, event and overall marketing plans have been impacted by today’s economy. For example:

Will you be marketing more aggressively or just as aggressively in an effort to pick up market-share from your competition?Will you be “hunkering down” and cutting your marketing and tradeshow budgets as you wait for the economy to turn around?
Are you altering your tradeshow and event schedule – either up or down?
Have you gotten more strategic in your marketing and tradeshow plans as to how and where you spend your dollars?

Let us know your thoughts and we’ll post your responses in the comment section below.

Trade Show Feed » budget

Drayage: An Inside Look at How It Works and How You Can Save (Part II)

Not the Same Old Bear: We Want Your Opinion!