Trade Show Feed

Tension fabric systems are great. They’re lightweight, easy to ship and store, and changing logos, images, and colors is a snap. So why do some booths completely miss the point of this fantastic design tool and building material? Companies who use tension fabric systems tend to recreate the square boxes that they’ve always called home at tradeshows. When we’re presented with a versatile technology we tend to see it as a better version of something old but we don’t let our imaginations really sore with it. Here are some ways to go above and beyond with tension fabric: Read the full story

Going green in a booth design may seem like a luxury, particularly in today’s economy.  Rogers eBook Exhibiting Green offers some tips on booth strategies that are good for the planet and also save time and money.  Download the PDF to read more… Read the full story

Let’s face it…new technology comes and goes and separating real trends from the latest gizmo can be difficult.  The Rogers Company put together a brief overview of some of the important technological drivers for tradeshows.  Keep in mind, these trends are driven as much by what the industry needs as what it offers.  It’s important for exhibitors to recognize what they can get from technology and not be driven by the ‘latest and greatest’ thing out there.  From the book: Read the full story

We noticed that a big destination for visitors to the site has been our Design Trends category.  Here are some of our most popular articles in that category for your reading pleasure:

5 Ways to Take Advantage of Tension Fabric
3D Brochure
Rogers Posts Free E-Book on Green Tradeshow Design
Free E-Book on Tradeshow Design from Rogers
Less is More in Norway

We’ve officially launched the site this week and are looking forward to bringing you more great information on event marketing, business strategies, and tips from thought leaders in the industry.

Listen to a podcast with Jeffrey Blackwell, president of The Rogers Company on Tradeshowfeed.com here: (Link)

Here the press release from our launch:

THE ROGERS COMPANY LAUNCHES TRADESHOWFEED.COM
Resource Links Companies to Trends, Technologies & Strategies for Successful Events

Mentor, OH (March 26, 2008) – The Rogers Company announces a new resource for marketing professionals and business leaders looking to build business at trade events. Tradeshowfeed.com features regularly updated articles, links, interviews, and thought leadership pieces on trends, technologies and strategies that can be used to enhance presence at events and ultimately build business. Read the full story