HIMSS 2010 Perspectives
The HIMSS (Healthcare Information and Management Systems Society) Conference is a major event for companies serving the Healthcare IT market. This is a rapidly growing market, but not one with complete immunity to economic ups and downs. It's always interesting to compare two different perspectives on the same show. In the two examples below, two exhibitors offer valuable insight into what is and isn't working for them at the show.
E-mail Marketing Campaign Ideas
Email marketing is tough. We all know the amount of email we get on an everyday basis so the idea of contributing to the clutter makes us all shiver. There’s also a good deal of doubt about whether or not it actually works. Unfortunately, advice and what works and what doesn’t is equally hard to find. [...]
Reaching Top Decision Makers at Trade Shows
Reaching top decision makers is usually a major priority for trade show exhibitors. Jeffrey Blackwell, president of the Rogers Company, recently contributed to 1-to-1 Media on the topic. His article, Reaching Mr. or Ms. Big outlines ten strategies for achieving this goal. Reaching Mr. or Ms. Big Blanket Branding is Great, But How Do You Reach the [...]
Sweeping Changes at McCormick Place
The following memo is from David R. Causton, General Manager, McCormick Place. The memo outlines some important changes to how work is done at McCormick. The question is, will it be enough… On behalf the Metropolitan Pier and Exposition Authority, I am proud to announce that a new day has dawned in the Chicago convention industry. [...]
5 Myths About Social Media and Trade Shows
We all know that social media is absolutely essential to your marketing, advertising, and overall communications. And we all know that it’s essential to trade show marketing, right? Maybe you’re not convinced. In fact, you shouldn’t be. Just because everyone is talking about social media, doesn’t mean that it’s particularly useful for trade show strategy. [...]
Free E-Book: Maximizing Trade Show ROI
The Rogers Company is offering a free E-Book on Maximizing Trade Show ROI. The document covers every gamut of Trade Show ROI from reducing costs to increasing the effectiveness of sales and marketing. Typically not measuring trade show ROI goes unnoticed when sales are robust and profits are good or if the overall economy is [...]
Sign The EIC Best Practices Petition
The Exhibit Industry Council (EIC) recently released its first Best Practice: Full Disclosure and Control of Exhibitor Costs. From the EIC press release: The purpose of this Best Practice, as stated in the recommendation, is to increase exhibitor value and improve the effectiveness of event marketing, to advocate for the full disclosure over [...]
AHIMA Strategies from Diskriter
Sukki Jahnke of the the Rogers Company spoke on the floor of AHIMA with Jon Gabster of Diskriter about the strategies he employs to get the most out of tradeshows. The audio’s a little faint on this one so turn up your volume to listen in. John talks about some creative tools like scavenger [...]
Interview: Avatars Help Customers Find Their Way at Tradeshows
20 May 2009
Your next booth staff addition may save you on hotel and airfare and never have to take a lunch break. She may also be a flat, electronic representation of a human being…but no one’s perfect, right? Avatars are being used to greet booth visitors, give presentations, and recite detailed information specific products and even about [...]
Posted in State of the ArtComments (0)
Spend More to Get More: Lessons from a Jerk
21 April 2009
At a tradeshow, sometimes we get fixated on volumes of literature as opposed to creating truly memorable and valuable relationships. Creating literature...or even business cards, that have a higher value might be handed out to relatively few leads may be more valuable.
Posted in Money MattersComments (0)
Confessions of a Corporate Presenter
09 April 2009
Okay, I admit it. I am a corporate presenter and I like my job. When I first started in the business, I would be sitting on an airplane heading for a job and invariably, the person next to me would lean over and ask, “So, what do ya do?” I’d say, “I’m [...]
Posted in Marketing StrategiesComments (0)
Twitter Storm? What’s That?
25 March 2009
We’ve all heard about Twitter and there’s been a lot of head scratching as to how it will be used in business. At searchenginewatch.com they are covering The Search Engine Strategies (SES) New York 2009 Conference and Expo. They’re top story is about Twitter and it gives some clues as to how this will be [...]
Posted in State of the ArtComments (2)
- Comments
- Subscribe
- Popular
- Latest
- Tags
- Free eBook: Exhibiting Green
- Free eBook - Tech Trends & Tradeshows
- Return on Exhibiting: A New Trade Show ROI Service from Rogers
- Free E-Book: Insider's Guide to Tradeshow Design
- Case History: Saint-Gobain Performance Plastics
- Do CRM's Tell the Whole Story?: Trade Show ROI Part 2
- Trade Show ROI Part 1: Start With What You Know
- The Rogers Company Celebrates 65 Years in Trade Show Design and Building
- 5 Myths About Social Media and Trade Shows
- Nathan Rodriguez: everything should be green these days, let us help...
- Brody James: Email marketing is quite effective in lead generat...
- Alva Nigro: Good stuff & tidy looking site, book-marked!...
- Stuart Ibbotson: Thanks for the post, Digitally printed fabric ar...
- Damian: Refreshing to hear some good sense about social me...
© 2010 Trade Show Feed. Powered by Wordpress.
