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Time Lapse Video of ABB Rogers Produces ABB Automation Budget Pressure Flexible LED Screen A Trade Show Rating System? Don
 
Time Lapse Video of ABB’s Annual Private Trade Show

Time Lapse Video of ABB’s Annual Private Trade Show

This is a very unique time lapse video which features from beginning to end, the complete show-floor set-up, the show itself and the dismantle of ABB’s annual private event, Automation & Power World 2011 held in Orlando, Florida. The Rogers Company acted as the General Contractor and produced and managed the entire event in conjunction [...]

Rogers Produces ABB Automation & Power World 2011

Rogers Produces ABB Automation & Power World 2011

The Rogers Company (www.therogersco.com) reports another successful year producing Automation & Power World 2011 (APW-11) for ABB. “ABB is a global leader in power and automation technologies that enable utility and industry customers to improve their performance while lowering environmental impact.” The event was held at the Marriott World Center in Orlando, FL April 18-21, [...]

Budget Pressure “New Normal” for Healthcare Convention Marketing

Budget Pressure “New Normal” for Healthcare Convention Marketing

Eric Allen of the Healthcare Convention & Exhibitors Association writes about a survey of HCEA members regarding their trade show marketing spends for 2011. Allen writes that: While the healthcare convention marketing industry is still fundamentally sound, it appears that budgetary pressures are the “new normal,” and results measurement will become increasingly important to help [...]

Flexible LED Screen

Flexible LED Screen

Moving images have become a staple of trade show exhibits. Flat screen and projections give exhibitors and designers more options for dynamic displays.  But there is still one challenge when it comes to presenting animation, films, and presentation:  screens still must be, more or less, flat.  Technologies like the flexible LED screen, available from Tallen, [...]

A Trade Show Rating System?

A Trade Show Rating System?

Think there should be a ‘Consumer Reports’ for trade shows?  Jim Wurm on the EIC blog thinks so.  And he’s pretty adamant  about it too: If Consumer Reports can put together comparative product info on products that cost as little as $50, why can’t the trade show industry, with exhibitors who budget in the millions [...]

Don’t Exhibit, Don’t Demo, Solve a Problem

Don’t Exhibit, Don’t Demo, Solve a Problem

If you think about the word exhibit, it’s really linked to museums. Whether it’s art or natural history, an exhibit is something that you go to see, walk through, and then leave. The same thing is true with a demonstration. It’s not quite real. It’s ONLY a demonstration. So why do we use these words [...]

JB's Space: What Am I Getting For My Money?

25 April 2008

Ever go to the doctor’s office feeling like utter road-kill, sit in the waiting room for 45 minutes, see the doctor for five minutes only to have him tell you that you’ve got a virus and there’s nothing he can treat it with and it will just have to run its course? Of course you [...]

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Interactive Floors

21 April 2008

Interactivity has made some huge leaps in the past few years. From video games to the cars people drive, there are more buzzes and whistles in everyday life than ever before.

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Very Cool Robotics: A Whale

07 April 2008

This video on the Mannetron site, show a step-by-step process for designing and creating a robotic whale. While the technology behind this project is beyond most trade shows booths, it does show the amazing technology available in animatronics for creating a branded space.

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Tradeshowfeed Launches!

28 March 2008

We’ve officially launched the site this week and are looking forward to bringing you more great information on event marketing, business strategies, and tips from thought leaders in the industry. Listen to a podcast with Jeffrey Blackwell, president of The Rogers Company on Tradeshowfeed.com here: (Link) Here the press release from our launch: THE ROGERS [...]

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New Audio: Jeffrey Blackwell on Tradeshowfeed

20 March 2008

[audio:tsf001.mp3] Listen to Jeff Blackwell speak about the launch of Tradeshowfeed, his vision behind the site and how it can help marketing professionals improve their event strategy.

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Free E-Book on Tradeshow Design from Rogers

19 March 2008

The Rogers Company has posted a free e-book download titled An Insider’s Guide to Exhibit Design. The book is an introduction to working with designers most effectively from two of Rogers experienced crew.

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JB's Space: It's Not Just the Booth or the Babes — It's What's Happening in the Booth

19 March 2008

Since you’re spending all that money you might as well kick some booty at your tradeshow! “Wow” with your product, crank up your booth staff and amp up the energy and you’re more than likely going to make it happen. I recently came back from the World of Concrete (WOC) 2008 Exhibition in Vegas. Sounds [...]

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Seadragon Changes User Interaction with Screens

03 March 2008

Touch screens are the hottest new thing in display technologies. Seadragon, a company acquired by Microsoft in January 2006, has developed software that allows users to seamlessly interact with visual information regardless of bandwidth or the amount of data. You can easily imagine this technology being used effectively at a trade show for demonstrations and [...]

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Richard St. John Talks About Simple But Effective Keys to Success

25 February 2008

In this 3 minute video, Richard St. John, talks about his inspiration to describe success to a child who asked the question of him on an airplane flight. Using the vast resources at TED (Technology, Entertainment, Design), St. John collected secrets of success from, among others, Bill Gates, Goldie Hawn, and Frank Gehry.

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Using Science to Improve Powerpoint Presentations

25 February 2008

We’ve all sat through incredibly boring PPTs — and some really good ones. Harvard cognitive scientist Stephen M. Kosslyn, believes that good powerpoint is more of a science than an art. In his new book, Clear and to the Point, Kosslyn examines how information is visualized and outlines four basic rules around organizing and communicating [...]

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