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Time Lapse Video of ABB Rogers Produces ABB Automation Budget Pressure Flexible LED Screen A Trade Show Rating System? Don
 
Time Lapse Video of ABB’s Annual Private Trade Show

Time Lapse Video of ABB’s Annual Private Trade Show

This is a very unique time lapse video which features from beginning to end, the complete show-floor set-up, the show itself and the dismantle of ABB’s annual private event, Automation & Power World 2011 held in Orlando, Florida. The Rogers Company acted as the General Contractor and produced and managed the entire event in conjunction [...]

Rogers Produces ABB Automation & Power World 2011

Rogers Produces ABB Automation & Power World 2011

The Rogers Company (www.therogersco.com) reports another successful year producing Automation & Power World 2011 (APW-11) for ABB. “ABB is a global leader in power and automation technologies that enable utility and industry customers to improve their performance while lowering environmental impact.” The event was held at the Marriott World Center in Orlando, FL April 18-21, [...]

Budget Pressure “New Normal” for Healthcare Convention Marketing

Budget Pressure “New Normal” for Healthcare Convention Marketing

Eric Allen of the Healthcare Convention & Exhibitors Association writes about a survey of HCEA members regarding their trade show marketing spends for 2011. Allen writes that: While the healthcare convention marketing industry is still fundamentally sound, it appears that budgetary pressures are the “new normal,” and results measurement will become increasingly important to help [...]

Flexible LED Screen

Flexible LED Screen

Moving images have become a staple of trade show exhibits. Flat screen and projections give exhibitors and designers more options for dynamic displays.  But there is still one challenge when it comes to presenting animation, films, and presentation:  screens still must be, more or less, flat.  Technologies like the flexible LED screen, available from Tallen, [...]

A Trade Show Rating System?

A Trade Show Rating System?

Think there should be a ‘Consumer Reports’ for trade shows?  Jim Wurm on the EIC blog thinks so.  And he’s pretty adamant  about it too: If Consumer Reports can put together comparative product info on products that cost as little as $50, why can’t the trade show industry, with exhibitors who budget in the millions [...]

Don’t Exhibit, Don’t Demo, Solve a Problem

Don’t Exhibit, Don’t Demo, Solve a Problem

If you think about the word exhibit, it’s really linked to museums. Whether it’s art or natural history, an exhibit is something that you go to see, walk through, and then leave. The same thing is true with a demonstration. It’s not quite real. It’s ONLY a demonstration. So why do we use these words [...]

3D Brochure

3D Brochure

10 July 2008

So while we’re not sure entirely how this works, it’s darned cool. It’s the closest thing to fully interactive holograms bridging the gap between the online world and the cyber realm. The applications seem endless. There’s definitely a “Wow!” factor here but after the dust settle, it seems like there could be some very practical [...]

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Posted in Design Trends, Video1 Comment

Top 7 Reasons Most Advertising Campaigns Fail

10 July 2008

7 is kind of an arbitrary number and the use of the word “top” seems a little dubious. Is there an 8th reason that just didn’t make the cut. In any case, the site is called top7business.com and I suppose it focuses the discussion. This list cites consumers but we think that it applies to [...]

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Posted in Marketing Strategies0 Comments

Sales Technology Roundup

10 July 2008

Technology is no doubt a huge boon to the sales process. Everything from smart phones to CRM program help people become more efficient and effective at generating more leads and closing more quickly. Right? Well, getting the true benefits out of all of these tools can be tricky and there doesn’t seem to be one [...]

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Posted in State of the Art0 Comments

Not the Same Old Bear: We Want Your Opinion!

18 June 2008

As we all know, ups and downs in the economy are inevitable. But different companies and industries react differently in a slowing economy. We would like to hear from you as to how your tradeshow, event and overall marketing plans have been impacted by today’s economy.

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Posted in Money Matters0 Comments

New Eco-Friendly Tension Fabric System from KSK

03 June 2008

Exhibitoronline.com has a story on KSKs new eco-friendly tension fabric system. The system highlights the many ways that companies can be eco friendly using smarter, lighter display systems that can be recycled. We highlighted these themes in Roger’s E-book on Eco-friendly exhibit design which you can download here.

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Posted in State of the Art0 Comments

New Video: Sukki Jahnke from The Rogers Company

03 June 2008

Sukki Jahnke of the Rogers Company speaks at Event Expo in Cleveland on exhibit design and how Rogers helps its clients build business. There are a whole slew of videos from the event hosted on New Image Media’s website.

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LED in Architecture

12 May 2008

LED technology has been with us a long time. But the use of it to create brilliant effects far surpasses those scrolling red and black signs we’ve all seen. Creating brilliant effects that catch the eye and are ever changing.

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Posted in State of the Art, Video1 Comment

Cool Pics from Euroshop in Germany

05 May 2008

Here are some very cool pics from the Euroshop in Düsseldorf this past February. The show is focused, obviously, on retail environments but there are all kinds of great ideas for any kind of branded spaces. It being a tradeshow itself, Euroshop is also a great place to see how these design ideas play in [...]

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New Audio: Bob Vollman with Tips on Shipping

30 April 2008

[audio:tsf002.mp3] Half the fun is getting there? Well, in the case of trade shows, your whole success may be in getting there. Bob Vollman has had his share of shipping adventures as the plant manager at The Rogers Company. Vollman’s been with the company for over 20 years and shares some of his memorable shipping [...]

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Posted in Money Matters0 Comments

CBC Magazine Presents: Profitability Through Sustainability

25 April 2008

CBC Magazine (Cleveland Business Connects) is presenting a talk in June by Jill Buck on Profitability Through Sustainability. Buck is an expert on green marketing and it looks like the talk will focus on the idea of addressing green issues and bottom line issues at the same time. The talk is part of CBC’s Amplify [...]

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Posted in Design Trends0 Comments