HIMSS 2010 Perspectives
The HIMSS (Healthcare Information and Management Systems Society) Conference is a major event for companies serving the Healthcare IT market. This is a rapidly growing market, but not one with complete immunity to economic ups and downs. It's always interesting to compare two different perspectives on the same show. In the two examples below, two exhibitors offer valuable insight into what is and isn't working for them at the show.
E-mail Marketing Campaign Ideas
Email marketing is tough. We all know the amount of email we get on an everyday basis so the idea of contributing to the clutter makes us all shiver. There’s also a good deal of doubt about whether or not it actually works. Unfortunately, advice and what works and what doesn’t is equally hard to find. [...]
Reaching Top Decision Makers at Trade Shows
Reaching top decision makers is usually a major priority for trade show exhibitors. Jeffrey Blackwell, president of the Rogers Company, recently contributed to 1-to-1 Media on the topic. His article, Reaching Mr. or Ms. Big outlines ten strategies for achieving this goal. Reaching Mr. or Ms. Big Blanket Branding is Great, But How Do You Reach the [...]
Sweeping Changes at McCormick Place
The following memo is from David R. Causton, General Manager, McCormick Place. The memo outlines some important changes to how work is done at McCormick. The question is, will it be enough… On behalf the Metropolitan Pier and Exposition Authority, I am proud to announce that a new day has dawned in the Chicago convention industry. [...]
5 Myths About Social Media and Trade Shows
We all know that social media is absolutely essential to your marketing, advertising, and overall communications. And we all know that it’s essential to trade show marketing, right? Maybe you’re not convinced. In fact, you shouldn’t be. Just because everyone is talking about social media, doesn’t mean that it’s particularly useful for trade show strategy. [...]
Free E-Book: Maximizing Trade Show ROI
The Rogers Company is offering a free E-Book on Maximizing Trade Show ROI. The document covers every gamut of Trade Show ROI from reducing costs to increasing the effectiveness of sales and marketing. Typically not measuring trade show ROI goes unnoticed when sales are robust and profits are good or if the overall economy is [...]
Sign The EIC Best Practices Petition
The Exhibit Industry Council (EIC) recently released its first Best Practice: Full Disclosure and Control of Exhibitor Costs. From the EIC press release: The purpose of this Best Practice, as stated in the recommendation, is to increase exhibitor value and improve the effectiveness of event marketing, to advocate for the full disclosure over [...]
AHIMA Strategies from Diskriter
Sukki Jahnke of the the Rogers Company spoke on the floor of AHIMA with Jon Gabster of Diskriter about the strategies he employs to get the most out of tradeshows. The audio’s a little faint on this one so turn up your volume to listen in. John talks about some creative tools like scavenger [...]
Marketing Through the Recession
07 July 2009
This lengthy video posted on FORA.TV is from the The Argyle Executive Forum. It features four marketing folks from different backgrounds discussing the recession and its impact on marketing. It’s interesting that there is so much talk of software and social media. This trend seems to have coincided with the worst economic [...]
Posted in Marketing StrategiesComments (1)
LinkedIn: What It Is and How to Use It
18 June 2009
About 5 years ago a colleague sent me an invitation to join LinkedIn. It seemed like an OK idea kind of based on the 6 Degrees of Seperation concept. My account kind of sat there for a long time based on the idea that only a few people I knew were actually on the site. [...]
Posted in State of the ArtComments (2)
Could Tradeshows Be ‘Googley’?
01 June 2009
Journalist Jeff Jarvis talks about how car companies can become more ‘Googley’, which is short hand for listening to your customers’ needs leads to success in the 21st century. The important question that he brings up is: “What business are we really in?” For car companies, for years, it was making cars that Americans wanted [...]
Posted in Marketing StrategiesComments (3)
TSF’s Top Design Trends Articles
28 May 2009
We noticed that a big destination for visitors to the site has been our Design Trends category. Here are some of our most popular articles in that category for your reading pleasure: 5 Ways to Take Advantage of Tension Fabric 3D Brochure Rogers Posts Free E-Book on Green Tradeshow Design Free E-Book on Tradeshow Design from [...]
Posted in Design TrendsComments (0)
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- Case History: Saint-Gobain Performance Plastics
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