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Time Lapse Video of ABB Rogers Produces ABB Automation Budget Pressure Flexible LED Screen A Trade Show Rating System? Don
 
Time Lapse Video of ABB’s Annual Private Trade Show

Time Lapse Video of ABB’s Annual Private Trade Show

This is a very unique time lapse video which features from beginning to end, the complete show-floor set-up, the show itself and the dismantle of ABB’s annual private event, Automation & Power World 2011 held in Orlando, Florida. The Rogers Company acted as the General Contractor and produced and managed the entire event in conjunction [...]

Rogers Produces ABB Automation & Power World 2011

Rogers Produces ABB Automation & Power World 2011

The Rogers Company (www.therogersco.com) reports another successful year producing Automation & Power World 2011 (APW-11) for ABB. “ABB is a global leader in power and automation technologies that enable utility and industry customers to improve their performance while lowering environmental impact.” The event was held at the Marriott World Center in Orlando, FL April 18-21, [...]

Budget Pressure “New Normal” for Healthcare Convention Marketing

Budget Pressure “New Normal” for Healthcare Convention Marketing

Eric Allen of the Healthcare Convention & Exhibitors Association writes about a survey of HCEA members regarding their trade show marketing spends for 2011. Allen writes that: While the healthcare convention marketing industry is still fundamentally sound, it appears that budgetary pressures are the “new normal,” and results measurement will become increasingly important to help [...]

Flexible LED Screen

Flexible LED Screen

Moving images have become a staple of trade show exhibits. Flat screen and projections give exhibitors and designers more options for dynamic displays.  But there is still one challenge when it comes to presenting animation, films, and presentation:  screens still must be, more or less, flat.  Technologies like the flexible LED screen, available from Tallen, [...]

A Trade Show Rating System?

A Trade Show Rating System?

Think there should be a ‘Consumer Reports’ for trade shows?  Jim Wurm on the EIC blog thinks so.  And he’s pretty adamant  about it too: If Consumer Reports can put together comparative product info on products that cost as little as $50, why can’t the trade show industry, with exhibitors who budget in the millions [...]

Don’t Exhibit, Don’t Demo, Solve a Problem

Don’t Exhibit, Don’t Demo, Solve a Problem

If you think about the word exhibit, it’s really linked to museums. Whether it’s art or natural history, an exhibit is something that you go to see, walk through, and then leave. The same thing is true with a demonstration. It’s not quite real. It’s ONLY a demonstration. So why do we use these words [...]

Is Drayage Destroying the Tradeshow?

Is Drayage Destroying the Tradeshow?

27 February 2009

Drayage is something that everyone deals with.  But is it destroying the tradeshow? 

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Posted in Money Matters11 Comments

Exhibitor Bill of Rights

Exhibitor Bill of Rights

23 February 2009

The Rogers Company has posted an “Exhibitor Bill of Rights” outlining  what you have a right to expect out of the professionals serving you in the tradeshow industry. (Click on the image above to download a full-sized image).

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Posted in Marketing Strategies3 Comments

Buying Leads? Why Not?

Buying Leads? Why Not?

22 October 2008

Every once in a while you find an article or have a conversation that makes you realize that not everyone thinks the same way you do.  Or at least approaches life with the same perspective.  If you’re in marketing, there are certain assumption you make about products.  Here’s a big one: a great product is [...]

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Posted in Money Matters0 Comments

What We Can Learn From Geeks

What We Can Learn From Geeks

08 October 2008

OK — so you might be a geek reading this.  Take no offense because we all have to be a little geeky these days.  In researching for this post, I came across a post about the largest blogging conference and tradeshow coming up in Las Vegas.  BlogWorld & New Media Expo held Sept 20-21 had [...]

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Posted in State of the Art1 Comment

Sustainable Messaging at Your Booth: Is It the Booth or the Product

Sustainable Messaging at Your Booth: Is It the Booth or the Product

26 September 2008

So we all know that sustainability is important.  But there seems to be a little bit of confusion out there as to how all this fits into a tradeshow message.

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Posted in Marketing Strategies0 Comments

Interactive Robotics

Interactive Robotics

14 August 2008

Part of the fun of any live event is creating situations that interact casually with people passing by. This can be something as simple as a friendly smile or complex as video technology that viewers can interact with.

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Posted in State of the Art, Video0 Comments

Sell Unique Not Price

Sell Unique Not Price

11 August 2008

In this post on bnet.com, Geoffrey James outlines a strategy for selling on value rather than price. This is one of these “easier said than done” strategies but it’s worth implementing. What’s key is that he advocates a full blown marketing and sales strategy that communicates this value not only to customers but also within [...]

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Posted in Marketing Strategies2 Comments

Teleprospecting? Isn't that Just Telemarketing

Teleprospecting? Isn't that Just Telemarketing

30 July 2008

This article from Terry Stanfield, outlines the basics of creating relationship via the telephone. It’s an interesting aspect of sales and generating leads that’s often over looked. While email makes communication fast, it is also very impersonal. Face to face meetings are always best but fuel costs can make some think twice before crossing the [...]

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Posted in Marketing Strategies0 Comments

Maximizing Tradeshow ROI

Maximizing Tradeshow ROI

23 July 2008

I hear it all the time: Tradeshows are a waste of time and money. We stand around, selling our hearts out, and what do we have to show at the end of the day? Nothing.

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Posted in Money Matters2 Comments

7 tips for powerful e-mail marketing from Microsoft

7 tips for powerful e-mail marketing from Microsoft

17 July 2008

Microsoft offers some good advice from a decidedly informed perspective on email marketing. The piece can be a bit of a downer if you’re thinking that email blasting will bring quick rates of returns. If you think about it, the Internet is no differet from real life when it comes to marketing: there’s no easy [...]

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Posted in Marketing Strategies1 Comment

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