07 July 2009
This lengthy video posted on FORA.TV is from the The Argyle Executive Forum. It features four marketing folks from different backgrounds discussing the recession and its impact on marketing. It’s interesting that there is so much talk of software and social media. This trend seems to have coincided with the worst economic environment in decades. [...]
Posted in Marketing Strategies1 Comment
18 June 2009
About 5 years ago a colleague sent me an invitation to join LinkedIn. It seemed like an OK idea kind of based on the 6 Degrees of Seperation concept. My account kind of sat there for a long time based on the idea that only a few people I knew were actually on the site. [...]
Posted in State of the Art2 Comments
01 June 2009
Journalist Jeff Jarvis talks about how car companies can become more ‘Googley’, which is short hand for listening to your customers’ needs leads to success in the 21st century. The important question that he brings up is: “What business are we really in?” For car companies, for years, it was making cars that Americans wanted [...]
Posted in Marketing Strategies4 Comments
28 May 2009
We noticed that a big destination for visitors to the site has been our Design Trends category. Here are some of our most popular articles in that category for your reading pleasure: 5 Ways to Take Advantage of Tension Fabric 3D Brochure Rogers Posts Free E-Book on Green Tradeshow Design Free E-Book on Tradeshow Design [...]
Posted in Design Trends0 Comments
20 May 2009
Your next booth staff addition may save you on hotel and airfare and never have to take a lunch break. She may also be a flat, electronic representation of a human being…but no one’s perfect, right? Avatars are being used to greet booth visitors, give presentations, and recite detailed information specific products and even about [...]
Posted in State of the Art0 Comments
21 April 2009
At a tradeshow, sometimes we get fixated on volumes of literature as opposed to creating truly memorable and valuable relationships. Creating literature...or even business cards, that have a higher value might be handed out to relatively few leads may be more valuable.
Posted in Money Matters0 Comments
09 April 2009
Okay, I admit it. I am a corporate presenter and I like my job. When I first started in the business, I would be sitting on an airplane heading for a job and invariably, the person next to me would lean over and ask, “So, what do ya do?” I’d say, “I’m a corporate presenter. [...]
Posted in Marketing Strategies0 Comments
25 March 2009
We’ve all heard about Twitter and there’s been a lot of head scratching as to how it will be used in business. At searchenginewatch.com they are covering The Search Engine Strategies (SES) New York 2009 Conference and Expo. They’re top story is about Twitter and it gives some clues as to how this will be [...]
Posted in State of the Art2 Comments
16 March 2009
In this video, Pattie Maes demonstrates new hardware that allows people to interact in a seamless way with the world. Ever since people began using PDAs and cell phones, there has been a struggle to use them to interact with the world. Remember some PDAs had infrared capabilities allowing you to beam business cards? That [...]
Posted in State of the Art1 Comment
Lashay Deteso: In the great design of things you receive a B- wi...
Jonna Pyun: I think this is a real great post.Really thank you...
Virtual Trade Show: Though there is a minor set back in the idea of ho...
Sukki Jahnke: Fixed, thank you!...
