Linking Social Media to Real Life
Does anyone remember the infrared beaming on Palm Pilots? Does anyone remember Palm Pilots? It was actually pretty cool. You could beam your info to a fellow Palm user avoiding the exchange of business cards which you would then have to enter into your Palm Pilot. It was fast an efficient and then totally disappeared [...]
The Rogers Company Announces New Sales Office in Rochester
February 17, 2010 (Mentor, OH) – The Rogers Company (www.therogersco.com) has expanded its presence in the Northeast by opening a sales office in Rochester, New York. Brenda Newman will be heading the East Avenue office. Newman brings over 17 years of experience to her new role having worked with a range of national [...]
Drayage Counterpoint: It’s the Labor Costs!
In the post Drayage Debate: Chicago’s McCormick, we highlighted a local Chicago news report that investigated the seemingly outrageous costs of drayage. Ostensibly, these non-transparent costs seems to be hiding a lot of profit. All of this is underscored by the fact that Chicago has lost some major tradeshows in the past year [...]
Drayage Debate: Chicago’s McCormick
Investigation shows that an exhibitor can send a piece of equipment from China to LA for $4,000. Another $1,800 for truck to McCormick Place from LA. Cost to get it from the dock at McCormick Place to the exhibitor's booth space? Just $17,000!!!
Return on Exhibiting: A New Trade Show ROI Service from Rogers
The Rogers Company has announced a new service that begins to answer many of the Trade Show ROI questions that companies have. Are we seeing value from this show? The answer, it seems, may be in what you’re doing with the leads you are getting from the show. From the press release: The Rogers Company, a [...]
Biggest Asset to Market? Try Transparency.
22 July 2009
In this video, Christine Peterson, CMO from TripAdvisor, talks about marketing in tough times to consumers by highlighting value. But what she's really marketing in transparency. Many of the new features that Peterson talks about that TripAdvisor offers just uncover the true price of a plane ticket and the true comparison of pricing on different items.
Posted in Money MattersComments (1)
Marketing Through the Recession
07 July 2009
This lengthy video posted on FORA.TV is from the The Argyle Executive Forum. It features four marketing folks from different backgrounds discussing the recession and its impact on marketing. It’s interesting that there is so much talk of software and social media. This trend seems to have coincided with the worst economic [...]
Posted in Marketing StrategiesComments (1)
LinkedIn: What It Is and How to Use It
18 June 2009
About 5 years ago a colleague sent me an invitation to join LinkedIn. It seemed like an OK idea kind of based on the 6 Degrees of Seperation concept. My account kind of sat there for a long time based on the idea that only a few people I knew were actually on the site. [...]
Posted in State of the ArtComments (2)
Could Tradeshows Be ‘Googley’?
01 June 2009
Journalist Jeff Jarvis talks about how car companies can become more ‘Googley’, which is short hand for listening to your customers’ needs leads to success in the 21st century. The important question that he brings up is: “What business are we really in?” For car companies, for years, it was making cars that Americans wanted [...]
Posted in Marketing StrategiesComments (3)
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