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Time Lapse Video of ABB Rogers Produces ABB Automation Budget Pressure Flexible LED Screen A Trade Show Rating System? Don
 
Time Lapse Video of ABB’s Annual Private Trade Show

Time Lapse Video of ABB’s Annual Private Trade Show

This is a very unique time lapse video which features from beginning to end, the complete show-floor set-up, the show itself and the dismantle of ABB’s annual private event, Automation & Power World 2011 held in Orlando, Florida. The Rogers Company acted as the General Contractor and produced and managed the entire event in conjunction [...]

Rogers Produces ABB Automation & Power World 2011

Rogers Produces ABB Automation & Power World 2011

The Rogers Company (www.therogersco.com) reports another successful year producing Automation & Power World 2011 (APW-11) for ABB. “ABB is a global leader in power and automation technologies that enable utility and industry customers to improve their performance while lowering environmental impact.” The event was held at the Marriott World Center in Orlando, FL April 18-21, [...]

Budget Pressure “New Normal” for Healthcare Convention Marketing

Budget Pressure “New Normal” for Healthcare Convention Marketing

Eric Allen of the Healthcare Convention & Exhibitors Association writes about a survey of HCEA members regarding their trade show marketing spends for 2011. Allen writes that: While the healthcare convention marketing industry is still fundamentally sound, it appears that budgetary pressures are the “new normal,” and results measurement will become increasingly important to help [...]

Flexible LED Screen

Flexible LED Screen

Moving images have become a staple of trade show exhibits. Flat screen and projections give exhibitors and designers more options for dynamic displays.  But there is still one challenge when it comes to presenting animation, films, and presentation:  screens still must be, more or less, flat.  Technologies like the flexible LED screen, available from Tallen, [...]

A Trade Show Rating System?

A Trade Show Rating System?

Think there should be a ‘Consumer Reports’ for trade shows?  Jim Wurm on the EIC blog thinks so.  And he’s pretty adamant  about it too: If Consumer Reports can put together comparative product info on products that cost as little as $50, why can’t the trade show industry, with exhibitors who budget in the millions [...]

Don’t Exhibit, Don’t Demo, Solve a Problem

Don’t Exhibit, Don’t Demo, Solve a Problem

If you think about the word exhibit, it’s really linked to museums. Whether it’s art or natural history, an exhibit is something that you go to see, walk through, and then leave. The same thing is true with a demonstration. It’s not quite real. It’s ONLY a demonstration. So why do we use these words [...]

Marketing Through the Recession

Marketing Through the Recession

07 July 2009

This lengthy video posted on FORA.TV is from the The Argyle Executive Forum. It features four marketing folks from different backgrounds discussing the recession and its impact on marketing. It’s interesting that there is so much talk of software and social media. This trend seems to have coincided with the worst economic environment in decades. [...]

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Posted in Marketing Strategies1 Comment

LinkedIn: What It Is and How to Use It

LinkedIn: What It Is and How to Use It

18 June 2009

About 5 years ago a colleague sent me an invitation to join LinkedIn.  It seemed like an OK idea kind of based on the 6 Degrees of Seperation concept.  My account kind of sat there for a long time based on the idea that only a few people I knew were actually on the site.  [...]

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Posted in State of the Art2 Comments

Could Tradeshows Be 'Googley'?

Could Tradeshows Be 'Googley'?

01 June 2009

Journalist Jeff Jarvis talks about how car companies can become more ‘Googley’, which is short hand for listening to your customers’ needs leads to success in the 21st century. The important question that he brings up is: “What business are we really in?” For car companies, for years, it was making cars that Americans wanted [...]

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Posted in Marketing Strategies4 Comments

TSF's Top Design Trends Articles

TSF's Top Design Trends Articles

28 May 2009

We noticed that a big destination for visitors to the site has been our Design Trends category.  Here are some of our most popular articles in that category for your reading pleasure: 5 Ways to Take Advantage of Tension Fabric 3D Brochure Rogers Posts Free E-Book on Green Tradeshow Design Free E-Book on Tradeshow Design [...]

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Posted in Design Trends0 Comments

Interview: Avatars Help Customers Find Their Way at Tradeshows

Interview: Avatars Help Customers Find Their Way at Tradeshows

20 May 2009

Your next booth staff addition may save you on hotel and airfare and never have to take a lunch break.  She may also be a flat, electronic representation of a human being…but no one’s perfect, right?  Avatars are being used to greet booth visitors, give presentations, and recite detailed information specific products and even about [...]

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Spend More to Get More: Lessons from a Jerk

Spend More to Get More: Lessons from a Jerk

21 April 2009

At a tradeshow, sometimes we get fixated on volumes of literature as opposed to creating truly memorable and valuable relationships. Creating literature...or even business cards, that have a higher value might be handed out to relatively few leads may be more valuable.

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Posted in Money Matters0 Comments

Confessions of a Corporate Presenter

Confessions of a Corporate Presenter

09 April 2009

Okay, I admit it. I am a corporate presenter and I like my job. When I first started in the business, I would be sitting on an airplane heading for a job and invariably, the person next to me would lean over and ask, “So, what do ya do?” I’d say, “I’m a corporate presenter. [...]

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Guy Kawasaki on Twitter

01 April 2009

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Posted in Video0 Comments

Twitter Storm?  What's That?

Twitter Storm? What's That?

25 March 2009

We’ve all heard about Twitter and there’s been a lot of head scratching as to how it will be used in business.  At searchenginewatch.com they are covering The Search Engine Strategies (SES) New York 2009 Conference and Expo. They’re top story is about Twitter and it gives some clues as to how this will be [...]

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Posted in State of the Art2 Comments

Sixth Sense in the Booth?

Sixth Sense in the Booth?

16 March 2009

In this video, Pattie Maes demonstrates new hardware that allows people to interact in a seamless way with the world.  Ever since people began using PDAs and cell phones, there has been a struggle to use them to interact with the world.  Remember some PDAs had infrared capabilities allowing you to beam business cards?  That [...]

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Posted in State of the Art1 Comment