HIMSS 2010 Perspectives
The HIMSS (Healthcare Information and Management Systems Society) Conference is a major event for companies serving the Healthcare IT market. This is a rapidly growing market, but not one with complete immunity to economic ups and downs. It's always interesting to compare two different perspectives on the same show. In the two examples below, two exhibitors offer valuable insight into what is and isn't working for them at the show.
E-mail Marketing Campaign Ideas
Email marketing is tough. We all know the amount of email we get on an everyday basis so the idea of contributing to the clutter makes us all shiver. There’s also a good deal of doubt about whether or not it actually works. Unfortunately, advice and what works and what doesn’t is equally hard to find. [...]
Reaching Top Decision Makers at Trade Shows
Reaching top decision makers is usually a major priority for trade show exhibitors. Jeffrey Blackwell, president of the Rogers Company, recently contributed to 1-to-1 Media on the topic. His article, Reaching Mr. or Ms. Big outlines ten strategies for achieving this goal. Reaching Mr. or Ms. Big Blanket Branding is Great, But How Do You Reach the [...]
Sweeping Changes at McCormick Place
The following memo is from David R. Causton, General Manager, McCormick Place. The memo outlines some important changes to how work is done at McCormick. The question is, will it be enough… On behalf the Metropolitan Pier and Exposition Authority, I am proud to announce that a new day has dawned in the Chicago convention industry. [...]
5 Myths About Social Media and Trade Shows
We all know that social media is absolutely essential to your marketing, advertising, and overall communications. And we all know that it’s essential to trade show marketing, right? Maybe you’re not convinced. In fact, you shouldn’t be. Just because everyone is talking about social media, doesn’t mean that it’s particularly useful for trade show strategy. [...]
Free E-Book: Maximizing Trade Show ROI
The Rogers Company is offering a free E-Book on Maximizing Trade Show ROI. The document covers every gamut of Trade Show ROI from reducing costs to increasing the effectiveness of sales and marketing. Typically not measuring trade show ROI goes unnoticed when sales are robust and profits are good or if the overall economy is [...]
Sign The EIC Best Practices Petition
The Exhibit Industry Council (EIC) recently released its first Best Practice: Full Disclosure and Control of Exhibitor Costs. From the EIC press release: The purpose of this Best Practice, as stated in the recommendation, is to increase exhibitor value and improve the effectiveness of event marketing, to advocate for the full disclosure over [...]
AHIMA Strategies from Diskriter
Sukki Jahnke of the the Rogers Company spoke on the floor of AHIMA with Jon Gabster of Diskriter about the strategies he employs to get the most out of tradeshows. The audio’s a little faint on this one so turn up your volume to listen in. John talks about some creative tools like scavenger [...]
Want to Know What People Think? Ask Them!
27 October 2009
Often, marketing and sales people tear out their hair trying to figure out what customers and prospects are thinking. Are they coming to a show? Are they thinking about purchasing at the show? Did they like last year’s show? How far did they travel? What do they look for in a booth? So here’s a radical idea: Ask them. Survey tools [...]
Posted in Marketing StrategiesComments (0)
Free E-Book: Insider’s Guide to Tradeshow Design
07 October 2009
The process of going to a tradeshow is never easy — for an individual or a company. Whether it’s travel, organizing staff or setting up a booth, just the shear logistics of getting there can be a distraction from why you went in the first place. The Rogers Company has tried to alleviate this just [...]
Posted in Design TrendsComments (1)
Free eBook: Exhibiting Green
24 September 2009
Trade show exhibit design is undergoing a revolution bringing new materials and design techniques that are lighter, easier to ship, easier to assemble and are reusable. Moreover, environmental consciousness has become a positive and marketable attribute that touts the cutting edge efficiency of many companies. In other words, going green at your next trade show may be healthy for the planet, but it may also be healthy for your company's bottom line.
Posted in Design TrendsComments (3)
Free eBook – Tech Trends & Tradeshows
23 September 2009
When it comes to technology, yesterday's new toy is tomorrow's indispensable business tool. We've seen this happen with everything from desktop computers to cell phones to GPS systems. Keeping this in mind when approaching technology for tradeshows is a good idea. A fancy booth toy could just be a waste of money, but the right investment in technology could help attract attention, achieve business goals at a show, or help create an unforgettable branded environment.
Posted in State of the ArtComments (2)
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- Free eBook - Tech Trends & Tradeshows
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- Drayage: An Inside Look at How It Works and How You Can Save (Part II)
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- Stuart Ibbotson: Thanks for the post, Digitally printed fabric ar...
- Damian: Refreshing to hear some good sense about social me...
- Mohammed: Hi This is mohammed MD of ExpandExpo Co. I love...
- Dale: Would it not be easier to have people wearing the ...
- Dale: You also have to take in the lcoaiton of the show....
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