27 October 2009
Often, marketing and sales people tear out their hair trying to figure out what customers and prospects are thinking. Are they coming to a show? Are they thinking about purchasing at the show? Did they like last year’s show? How far did they travel? What do they look for in a booth? So here’s a [...]
Posted in Marketing Strategies0 Comments
07 October 2009
The process of going to a trade show is never easy — for an individual or a company. Whether it’s travel, organizing staff or setting up a booth, just the shear logistics of getting there can be a distraction from why you went in the first place. The Rogers Company has tried to alleviate this [...]
Posted in Design Trends1 Comment
24 September 2009
Trade show exhibit design is undergoing a revolution bringing new materials and design techniques that are lighter, easier to ship, easier to assemble and are reusable. Moreover, environmental consciousness has become a positive and marketable attribute that touts the cutting edge efficiency of many companies. In other words, going green at your next trade show may be healthy for the planet, but it may also be healthy for your company's bottom line.
Posted in Design Trends4 Comments
23 September 2009
When it comes to technology, yesterday's new toy is tomorrow's indispensable business tool. We've seen this happen with everything from desktop computers to cell phones to GPS systems. Keeping this in mind when approaching technology for tradeshows is a good idea. A fancy booth toy could just be a waste of money, but the right investment in technology could help attract attention, achieve business goals at a show, or help create an unforgettable branded environment.
Posted in State of the Art2 Comments
09 September 2009
Life Science Leader recently ran an article on Franklin & Seidelmann‘s work with The Rogers Company to design an effective booth for its tradeshows — the RSNA (Radiological Society of North America) show in particular. The article focuses on the F&S need to create a space to build relationships. Since the company’s main business is [...]
Posted in Marketing Strategies0 Comments
17 August 2009
Part II of Jeffrey Blackwell, president of The Rogers Company and B.J. Enright, president of TradeshowLogistics offering tips and strategies for saving money exhibiting at a tradeshow. They also speak about ways the industry can work together to make live events more effective selling and marketing opportunities. They also answer the age old question “What [...]
Posted in Money Matters1 Comment
16 August 2009
“Partnership” has become a throw-away word these days. Years ago, before working in the exhibit industry, I worked for a consumer products company. In my position I worked with a lot of plastic injection molders since our products were largely made of various types of molded plastics. A number of our vendors were also big [...]
Posted in Marketing Strategies, Money Matters1 Comment
10 August 2009
Jeffrey Blackwell, president of The Rogers Company and B.J. Enright, president of TradeshowLogistics offers tips and strategies for saving money exhibiting at a tradeshow. They also speak about ways the industry can work together to make live events more effective selling and marketing opportunities. They also answer the age old question "What exactly is drayage and why does it cost so much?" This is part I of II.
Posted in Money Matters2 Comments
05 August 2009
At one time, you had to be a pretty sophisticated user (aka geek) to have a lot of cool applications at your fingertips any time any where. Today, that technology is easy to use for just about everyone. For tradeshows, tapping into mobile phone technology can lead to chance encounters with colleagues, give you a [...]
Posted in State of the Art0 Comments
22 July 2009
In this video, Christine Peterson, CMO from TripAdvisor, talks about marketing in tough times to consumers by highlighting value. But what she's really marketing in transparency. Many of the new features that Peterson talks about that TripAdvisor offers just uncover the true price of a plane ticket and the true comparison of pricing on different items.
Posted in Money Matters1 Comment
Lashay Deteso: In the great design of things you receive a B- wi...
Jonna Pyun: I think this is a real great post.Really thank you...
Virtual Trade Show: Though there is a minor set back in the idea of ho...
Sukki Jahnke: Fixed, thank you!...
