04 March 2010
Trade show ROI expert and friend of Trade Show Feed, Richard Erschik is gearing up a for a series of seminars and workshops at events around the country. It starts with the Exhibitor Show later in March and continues at Texas Library, IMTS, Fire Show, and ConExpo among others through June. Richard prepared this video [...]
Posted in Marketing Strategies0 Comments
02 March 2010
Does anyone remember the infrared beaming on Palm Pilots? Does anyone remember Palm Pilots? It was actually pretty cool. You could beam your info to a fellow Palm user avoiding the exchange of business cards which you would then have to enter into your Palm Pilot. It was fast an efficient and then totally disappeared [...]
Posted in State of the Art, Video0 Comments
17 February 2010
February 17, 2010 (Mentor, OH) – The Rogers Company (www.therogersco.com) has expanded its presence in the Northeast by opening a sales office in Rochester, New York. Brenda Newman will be heading the East Avenue office. Newman brings over 17 years of experience to her new role having worked with a range of national and global [...]
Posted in Marketing Strategies0 Comments
11 February 2010
In the post Drayage Debate: Chicago’s McCormick, we highlighted a local Chicago news report that investigated the seemingly outrageous costs of drayage. Ostensibly, these non-transparent costs seems to be hiding a lot of profit. All of this is underscored by the fact that Chicago has lost some major tradeshows in the past year and is [...]
Posted in Money Matters0 Comments
10 February 2010
Investigation shows that an exhibitor can send a piece of equipment from China to LA for $4,000. Another $1,800 for truck to McCormick Place from LA. Cost to get it from the dock at McCormick Place to the exhibitor's booth space? Just $17,000!!!
Posted in Money Matters0 Comments
05 February 2010
The world seems scratching its head about the iPad. Is it a giant iPhone with no real application, or is it so incredibly ahead of its time that we just haven’t figured out where it fits into our lives? We’ve talked quite a bit about touch screen applications at trade shows here on TSF, but [...]
Posted in State of the Art2 Comments
02 February 2010
Instead of beginning with so many unknowns, start with something you do know. Ostensibly you know your customers --- they're a wealth of knowledge about your trade shows and events and your overall marketing program. They can tell you what's working and what's not.
Posted in Money Matters1 Comment
26 January 2010
The Rogers Company has announced a new service that begins to answer many of the Trade Show ROI questions that companies have. Are we seeing value from this show? The answer, it seems, may be in what you’re doing with the leads you are getting from the show. From the press release: The Rogers Company, [...]
Posted in Marketing Strategies, Video2 Comments
16 December 2009
Sukki Jahnke from The Rogers Company interviews Chris Hopkins about exhibiting at AHIMA. He gives some quick strategies on their approach to face-to-face marketing. So is tradeshow exhibiting really just about brand positioning and ‘showing your face.” Not so, according to Hopkins, AHIMA provides some very real relationship building opportunities and some on-floor sales. Look [...]
Posted in Marketing Strategies, Video0 Comments
17 November 2009
The Rogers Company was given the difficult engineering task of executing this creative concept. “Our hazmat suits are brightly colored and the idea was to present these great looking products against a very stark, white curved background,” says Kirk. We also wanted the suits to appear to be floating in their own unique cylindrical towers.”
Posted in Design Trends1 Comment
Lashay Deteso: In the great design of things you receive a B- wi...
Jonna Pyun: I think this is a real great post.Really thank you...
Virtual Trade Show: Though there is a minor set back in the idea of ho...
Sukki Jahnke: Fixed, thank you!...
