HIMSS 2010 Perspectives
The HIMSS (Healthcare Information and Management Systems Society) Conference is a major event for companies serving the Healthcare IT market. This is a rapidly growing market, but not one with complete immunity to economic ups and downs. It's always interesting to compare two different perspectives on the same show. In the two examples below, two exhibitors offer valuable insight into what is and isn't working for them at the show.
E-mail Marketing Campaign Ideas
Email marketing is tough. We all know the amount of email we get on an everyday basis so the idea of contributing to the clutter makes us all shiver. There’s also a good deal of doubt about whether or not it actually works. Unfortunately, advice and what works and what doesn’t is equally hard to find. [...]
Reaching Top Decision Makers at Trade Shows
Reaching top decision makers is usually a major priority for trade show exhibitors. Jeffrey Blackwell, president of the Rogers Company, recently contributed to 1-to-1 Media on the topic. His article, Reaching Mr. or Ms. Big outlines ten strategies for achieving this goal. Reaching Mr. or Ms. Big Blanket Branding is Great, But How Do You Reach the [...]
Sweeping Changes at McCormick Place
The following memo is from David R. Causton, General Manager, McCormick Place. The memo outlines some important changes to how work is done at McCormick. The question is, will it be enough… On behalf the Metropolitan Pier and Exposition Authority, I am proud to announce that a new day has dawned in the Chicago convention industry. [...]
5 Myths About Social Media and Trade Shows
We all know that social media is absolutely essential to your marketing, advertising, and overall communications. And we all know that it’s essential to trade show marketing, right? Maybe you’re not convinced. In fact, you shouldn’t be. Just because everyone is talking about social media, doesn’t mean that it’s particularly useful for trade show strategy. [...]
Free E-Book: Maximizing Trade Show ROI
The Rogers Company is offering a free E-Book on Maximizing Trade Show ROI. The document covers every gamut of Trade Show ROI from reducing costs to increasing the effectiveness of sales and marketing. Typically not measuring trade show ROI goes unnoticed when sales are robust and profits are good or if the overall economy is [...]
Sign The EIC Best Practices Petition
The Exhibit Industry Council (EIC) recently released its first Best Practice: Full Disclosure and Control of Exhibitor Costs. From the EIC press release: The purpose of this Best Practice, as stated in the recommendation, is to increase exhibitor value and improve the effectiveness of event marketing, to advocate for the full disclosure over [...]
AHIMA Strategies from Diskriter
Sukki Jahnke of the the Rogers Company spoke on the floor of AHIMA with Jon Gabster of Diskriter about the strategies he employs to get the most out of tradeshows. The audio’s a little faint on this one so turn up your volume to listen in. John talks about some creative tools like scavenger [...]
Do CRM’s Tell the Whole Story?: Trade Show ROI Part 2
10 March 2010
With all of the information CRM systems provide, you would think it would be easy for a company to determine their ROI from a trade show or any other marketing effort. Unfortunately, it's not always that easy. A spread sheet may not reveal the full extent of your trade show success or failure. Here are a few strategies for getting more out of CRM systems when it comes to trade shows:
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Richard Erschik Gears Up for Trade Show ROI
04 March 2010
Trade show ROI expert and friend of Trade Show Feed, Richard Erschik is gearing up a for a series of seminars and workshops at events around the country. It starts with the Exhibitor Show later in March and continues at Texas Library, IMTS, Fire Show, and ConExpo among others through June. Richard prepared [...]
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The Rogers Company Announces New Sales Office in Rochester
17 February 2010
February 17, 2010 (Mentor, OH) – The Rogers Company (www.therogersco.com) has expanded its presence in the Northeast by opening a sales office in Rochester, New York. Brenda Newman will be heading the East Avenue office. Newman brings over 17 years of experience to her new role having worked with a range of national [...]
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Drayage Counterpoint: It’s the Labor Costs!
11 February 2010
In the post Drayage Debate: Chicago’s McCormick, we highlighted a local Chicago news report that investigated the seemingly outrageous costs of drayage. Ostensibly, these non-transparent costs seems to be hiding a lot of profit. All of this is underscored by the fact that Chicago has lost some major tradeshows in the past year [...]
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