04 June 2010
There is a lot trade show advice that can be either really obvious or not very helpful. Every once in a while you come across an idea that is both obvious and really helpful. And that is what this trade show marketing tip from Tom Adams is. We all know about the pens and the [...]
Posted in Marketing Strategies, Video0 Comments
24 May 2010
We all know that social media is absolutely essential to your marketing, advertising, and overall communications. And we all know that it’s essential to trade show marketing, right? Maybe you’re not convinced. In fact, you shouldn’t be. Just because everyone is talking about social media, doesn’t mean that it’s particularly useful for trade show strategy. [...]
Posted in Marketing Strategies1 Comment
11 May 2010
The Rogers Company is offering a free E-Book on Maximizing Trade Show ROI. The document covers every gamut of Trade Show ROI from reducing costs to increasing the effectiveness of sales and marketing. Typically not measuring trade show ROI goes unnoticed when sales are robust and profits are good or if the overall economy is [...]
Posted in Money Matters0 Comments
05 May 2010
At DRUPA 2000, Razor Scooters were all the rage. Companies gave them away and people zipped past you as your aching feet groaned between Hall 3 and 7. The Segway has made a few appearances at trade shows as well. It seems like every few years new technology comes out that bridges the gap between [...]
Posted in State of the Art0 Comments
07 April 2010
The Exhibit Industry Council (EIC) recently released its first Best Practice: Full Disclosure and Control of Exhibitor Costs. From the EIC press release: The purpose of this Best Practice, as stated in the recommendation, is to increase exhibitor value and improve the effectiveness of event marketing, to advocate for the full disclosure over trade show [...]
Posted in Money Matters0 Comments
06 April 2010
Van Rogers was definitely a quirky guy from another era. Sporting a ten gallon hat and a waxed moustache, Rogers was hailed on trade show floors as “The Colonel”. But Rogers was a visionary in the industry recognizing the need early on for standards and professionalism. He was a founder of the Exhibit Designers & [...]
Posted in Design Trends0 Comments
31 March 2010
The Rogers Company is marking an important milestone in the company’s history by celebrating its 65th anniversary in 2010. This makes the designer and builder of trade show exhibits and other branded environments one of the most experienced and well-respected companies in the trade show arena. You can watch an interview with Jeff Blackwell, president [...]
Posted in Design Trends1 Comment
24 March 2010
Typically not measuring trade show ROI goes unnoticed when sales are robust and profits are good or if the overall economy is strong. But when the bottom drops out, as it always does, for some reason or another, we’re left with CEO’s, COO’s, CMO’s, and the scariest “C’” of them all – the CFO – asking why the heck you’re spending all this money on trade shows?! What’s the ROI?
Posted in Money Matters0 Comments
23 March 2010
Sukki Jahnke of the the Rogers Company spoke on the floor of AHIMA with Jon Gabster of Diskriter about the strategies he employs to get the most out of tradeshows. The audio’s a little faint on this one so turn up your volume to listen in. John talks about some creative tools like scavenger hunts [...]
Posted in Marketing Strategies0 Comments
10 March 2010
With all of the information CRM systems provide, you would think it would be easy for a company to determine their ROI from a trade show or any other marketing effort. Unfortunately, it's not always that easy. A spread sheet may not reveal the full extent of your trade show success or failure. Here are a few strategies for getting more out of CRM systems when it comes to trade shows:
Posted in Money Matters1 Comment
Lashay Deteso: In the great design of things you receive a B- wi...
Jonna Pyun: I think this is a real great post.Really thank you...
Virtual Trade Show: Though there is a minor set back in the idea of ho...
Sukki Jahnke: Fixed, thank you!...
