Linking Social Media to Real Life
Does anyone remember the infrared beaming on Palm Pilots? Does anyone remember Palm Pilots? It was actually pretty cool. You could beam your info to a fellow Palm user avoiding the exchange of business cards which you would then have to enter into your Palm Pilot. It was fast an efficient and then totally disappeared [...]
The Rogers Company Announces New Sales Office in Rochester
February 17, 2010 (Mentor, OH) – The Rogers Company (www.therogersco.com) has expanded its presence in the Northeast by opening a sales office in Rochester, New York. Brenda Newman will be heading the East Avenue office. Newman brings over 17 years of experience to her new role having worked with a range of national [...]
Drayage Counterpoint: It’s the Labor Costs!
In the post Drayage Debate: Chicago’s McCormick, we highlighted a local Chicago news report that investigated the seemingly outrageous costs of drayage. Ostensibly, these non-transparent costs seems to be hiding a lot of profit. All of this is underscored by the fact that Chicago has lost some major tradeshows in the past year [...]
Drayage Debate: Chicago’s McCormick
Investigation shows that an exhibitor can send a piece of equipment from China to LA for $4,000. Another $1,800 for truck to McCormick Place from LA. Cost to get it from the dock at McCormick Place to the exhibitor's booth space? Just $17,000!!!
Return on Exhibiting: A New Trade Show ROI Service from Rogers
The Rogers Company has announced a new service that begins to answer many of the Trade Show ROI questions that companies have. Are we seeing value from this show? The answer, it seems, may be in what you’re doing with the leads you are getting from the show. From the press release: The Rogers Company, a [...]
Case History: Saint-Gobain Performance Plastics
17 November 2009
The Rogers Company was given the difficult engineering task of executing this creative concept. “Our hazmat suits are brightly colored and the idea was to present these great looking products against a very stark, white curved background,” says Kirk. We also wanted the suits to appear to be floating in their own unique cylindrical towers.”
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Want to Know What People Think? Ask Them!
27 October 2009
Often, marketing and sales people tear out their hair trying to figure out what customers and prospects are thinking. Are they coming to a show? Are they thinking about purchasing at the show? Did they like last year’s show? How far did they travel? What do they look for in a booth? So here’s a radical idea: Ask them. Survey tools [...]
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Free E-Book: Insider’s Guide to Tradeshow Design
07 October 2009
The process of going to a tradeshow is never easy — for an individual or a company. Whether it’s travel, organizing staff or setting up a booth, just the shear logistics of getting there can be a distraction from why you went in the first place. The Rogers Company has tried to alleviate this just [...]
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Free eBook: Exhibiting Green
24 September 2009
Trade show exhibit design is undergoing a revolution bringing new materials and design techniques that are lighter, easier to ship, easier to assemble and are reusable. Moreover, environmental consciousness has become a positive and marketable attribute that touts the cutting edge efficiency of many companies. In other words, going green at your next trade show may be healthy for the planet, but it may also be healthy for your company's bottom line.
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