Trade Show Feed

This is a very unique time lapse video which features from beginning to end, the complete show-floor set-up, the show itself and the dismantle of ABB’s annual private event, Automation & Power World 2011 held in Orlando, Florida. The Rogers Company acted as the General Contractor and produced and managed the entire event in conjunction [...]

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There is a lot trade show advice that can be either really obvious or not very helpful.  Every once in a while you come across an idea that is both obvious and really helpful.  And that is what this trade show marketing tip from Tom Adams is. We all know about the pens and the [...]

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Does anyone remember the infrared beaming on Palm Pilots?  Does anyone remember Palm Pilots?  It was actually pretty cool.  You could beam your info to a fellow Palm user avoiding  the exchange of business cards which you would then have to enter into your Palm Pilot.  It was fast an efficient and then totally disappeared [...]

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The Rogers Company has announced a new service that begins to answer many of the Trade Show ROI questions that companies have.  Are we seeing value from this show?  The answer, it seems, may be in what you’re doing with the leads you are getting from the show.  From the press release: The Rogers Company, [...]

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Sukki Jahnke from The Rogers Company interviews Chris Hopkins about exhibiting at AHIMA.  He gives some quick strategies on their approach to face-to-face marketing.  So is tradeshow exhibiting really just about brand positioning and ‘showing your face.”  Not so, according to Hopkins, AHIMA provides some very real relationship building opportunities and some on-floor sales. Look [...]

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Part of the fun of any live event is creating situations that interact casually with people passing by. This can be something as simple as a friendly smile or complex as video technology that viewers can interact with.

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So while we’re not sure entirely how this works, it’s darned cool. It’s the closest thing to fully interactive holograms bridging the gap between the online world and the cyber realm. The applications seem endless. There’s definitely a “Wow!” factor here but after the dust settle, it seems like there could be some very practical [...]

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LED technology has been with us a long time. But the use of it to create brilliant effects far surpasses those scrolling red and black signs we’ve all seen. Creating brilliant effects that catch the eye and are ever changing.

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