Posted on 16 August 2009.
“Partnership” has become a throw-away word these days. Years ago, before working in the exhibit industry, I worked for a consumer products company. In my position I worked with a lot of plastic injection molders since our products were largely made of various types of molded plastics. A number of our vendors were also big [...]
Posted in Marketing Strategies, Money Matters1 Comment
Posted on 10 August 2009.
Jeffrey Blackwell, president of The Rogers Company and B.J. Enright, president of TradeshowLogistics offers tips and strategies for saving money exhibiting at a tradeshow. They also speak about ways the industry can work together to make live events more effective selling and marketing opportunities. They also answer the age old question “What exactly is drayage and why does it cost so much?” This is part I of II.
Posted in Money Matters2 Comments
Posted on 22 July 2009.
In this video, Christine Peterson, CMO from TripAdvisor, talks about marketing in tough times to consumers by highlighting value. But what she’s really marketing in transparency. Many of the new features that Peterson talks about that TripAdvisor offers just uncover the true price of a plane ticket and the true comparison of pricing on different items.
Posted in Money Matters1 Comment
Posted on 21 April 2009.
At a tradeshow, sometimes we get fixated on volumes of literature as opposed to creating truly memorable and valuable relationships. Creating literature…or even business cards, that have a higher value might be handed out to relatively few leads may be more valuable.
Posted in Money Matters0 Comments
Posted on 27 February 2009.
Drayage is something that everyone deals with. But is it destroying the tradeshow?
Posted in Money Matters11 Comments
Posted on 22 October 2008.
Every once in a while you find an article or have a conversation that makes you realize that not everyone thinks the same way you do. Or at least approaches life with the same perspective. If you’re in marketing, there are certain assumption you make about products. Here’s a big one: a great product is [...]
Posted in Money Matters0 Comments
Posted on 23 July 2008.
I hear it all the time: Tradeshows are a waste of time and money. We stand around, selling our hearts out, and what do we have to show at the end of the day? Nothing.
Posted in Money Matters2 Comments
Posted on 18 June 2008.
As we all know, ups and downs in the economy are inevitable. But different companies and industries react differently in a slowing economy. We would like to hear from you as to how your tradeshow, event and overall marketing plans have been impacted by today’s economy.
Posted in Money Matters0 Comments
Posted on 30 April 2008.
[audio:tsf002.mp3] Half the fun is getting there? Well, in the case of trade shows, your whole success may be in getting there. Bob Vollman has had his share of shipping adventures as the plant manager at The Rogers Company. Vollman’s been with the company for over 20 years and shares some of his memorable shipping [...]
Posted in Money Matters0 Comments
Posted on 25 April 2008.
Ever go to the doctor’s office feeling like utter road-kill, sit in the waiting room for 45 minutes, see the doctor for five minutes only to have him tell you that you’ve got a virus and there’s nothing he can treat it with and it will just have to run its course? Of course you [...]
Posted in Money Matters0 Comments
Lashay Deteso: In the great design of things you receive a B- wi...
Jonna Pyun: I think this is a real great post.Really thank you...
Virtual Trade Show: Though there is a minor set back in the idea of ho...
Sukki Jahnke: Fixed, thank you!...
