Trade Show Feed

Eric Allen of the Healthcare Convention & Exhibitors Association writes about a survey of HCEA members regarding their trade show marketing spends for 2011. Allen writes that: While the healthcare convention marketing industry is still fundamentally sound, it appears that budgetary pressures are the “new normal,” and results measurement will become increasingly important to help [...]

Read the full story

The following memo is from David R. Causton, General Manager, McCormick Place.  The memo outlines some important changes to how work is done at McCormick.  The question is, will it be enough… On behalf the Metropolitan Pier and Exposition Authority, I am proud to announce that a new day has dawned in the Chicago convention [...]

Read the full story

The Rogers Company is offering a free E-Book on Maximizing Trade Show ROI. The document covers every gamut of Trade Show ROI from reducing costs to increasing the effectiveness of sales and marketing. Typically not measuring trade show ROI goes unnoticed when sales are robust and profits are good or if the overall economy is [...]

Read the full story

The Exhibit Industry Council (EIC) recently released its first  Best Practice:  Full Disclosure and Control of Exhibitor Costs. From the EIC press release: The purpose of this Best Practice, as stated in the recommendation, is to increase exhibitor value and improve the effectiveness of event marketing, to advocate for the full disclosure over trade show [...]

Read the full story

Typically not measuring trade show ROI goes unnoticed when sales are robust and profits are good or if the overall economy is strong. But when the bottom drops out, as it always does, for some reason or another, we’re left with CEO’s, COO’s, CMO’s, and the scariest “C’” of them all – the CFO – asking why the heck you’re spending all this money on trade shows?! What’s the ROI?

Read the full story

With all of the information CRM systems provide, you would think it would be easy for a company to determine their ROI from a trade show or any other marketing effort. Unfortunately, it’s not always that easy. A spread sheet may not reveal the full extent of your trade show success or failure. Here are a few strategies for getting more out of CRM systems when it comes to trade shows:

Read the full story

In the post Drayage Debate: Chicago’s McCormick, we highlighted a local Chicago news report that investigated the seemingly outrageous costs of drayage. Ostensibly, these non-transparent costs seems to be hiding a lot of profit. All of this is underscored by the fact that Chicago has lost some major tradeshows in the past year and is [...]

Read the full story

Investigation shows that an exhibitor can send a piece of equipment from China to LA for $4,000. Another $1,800 for truck to McCormick Place from LA. Cost to get it from the dock at McCormick Place to the exhibitor’s booth space? Just $17,000!!!

Read the full story

Instead of beginning with so many unknowns, start with something you do know. Ostensibly you know your customers — they’re a wealth of knowledge about your trade shows and events and your overall marketing program. They can tell you what’s working and what’s not.

Read the full story

Part II of Jeffrey Blackwell, president of The Rogers Company and B.J. Enright, president of TradeshowLogistics offering tips and strategies for saving money exhibiting at a tradeshow. They also speak about ways the industry can work together to make live events more effective selling and marketing opportunities. They also answer the age old question “What [...]

Read the full story