Trade Show Feed

We all know that social media is absolutely essential to your marketing, advertising, and overall communications.   And we all know that it’s essential to trade show marketing, right? Maybe you’re not convinced.   In fact, you shouldn’t be.  Just because everyone is talking about social media, doesn’t mean that it’s particularly useful for trade show strategy. [...]

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Sukki Jahnke of the the Rogers Company spoke on the floor of AHIMA with Jon Gabster of Diskriter about the strategies he employs to get the most out of tradeshows. The audio’s a little faint on this one so turn up your volume to listen in. John talks about some creative tools like scavenger hunts [...]

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Trade show ROI expert and friend of Trade Show Feed, Richard Erschik is gearing up a for a series of seminars and workshops at events around the country. It starts with the Exhibitor Show later in March and continues at Texas Library, IMTS, Fire Show, and ConExpo among others through June. Richard prepared this video [...]

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February 17, 2010 (Mentor, OH) – The Rogers Company (www.therogersco.com) has expanded its presence in the Northeast by opening a sales office in Rochester, New York. Brenda Newman will be heading the East Avenue office. Newman brings over 17 years of experience to her new role having worked with a range of national and global [...]

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The Rogers Company has announced a new service that begins to answer many of the Trade Show ROI questions that companies have.  Are we seeing value from this show?  The answer, it seems, may be in what you’re doing with the leads you are getting from the show.  From the press release: The Rogers Company, [...]

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Sukki Jahnke from The Rogers Company interviews Chris Hopkins about exhibiting at AHIMA.  He gives some quick strategies on their approach to face-to-face marketing.  So is tradeshow exhibiting really just about brand positioning and ‘showing your face.”  Not so, according to Hopkins, AHIMA provides some very real relationship building opportunities and some on-floor sales. Look [...]

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Often, marketing and sales people tear out their hair trying to figure out what customers and prospects are thinking. Are they coming to a show? Are they thinking about purchasing at the show? Did they like last year’s show? How far did they travel? What do they look for in a booth? So here’s a [...]

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Life Science Leader recently ran an article on Franklin & Seidelmann‘s work with The Rogers Company to design an effective booth for its tradeshows — the RSNA (Radiological Society of North America) show in particular. The article focuses on the F&S need to create a space to build relationships. Since the company’s main business is [...]

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“Partnership” has become a throw-away word these days. Years ago, before working in the exhibit industry,  I worked for a consumer products company. In my position I worked with a lot of plastic injection molders since our products were largely made of various types of molded plastics. A number of our vendors were also big [...]

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This lengthy video posted on FORA.TV is from the The Argyle Executive Forum. It features four marketing folks from different backgrounds discussing the recession and its impact on marketing. It’s interesting that there is so much talk of software and social media. This trend seems to have coincided with the worst economic environment in decades. [...]

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