Trade Show Feed

Planning Successful Pre-Event Promotions 76% of tradeshow attendees know what companies they plan on visiting before they even arrive. Pre-event promotions play an important role in getting on attendees’ “must-see exhibit” list. For successful pre-event promotions that attract attendees’ attention and mindshare, consider the 5 W’s:why, who, what, when, and where.   Why? While show organizers build overall event attendance, you obviously want [...]

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You decide.  The website twitterhandbook.com thinks that it is, but they would, wouldn’t they?  Twitter is, indeed, a fast, cheap way to communicate and it may just be email 2.0, but you also have to consider your audience.  Some industries are slow to adapt technologies and others are on the cutting edge.  joycemckee writes about [...]

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Since exhibiting comprises so many different components and functions, it’s no wonder that we make blunders trying to remember everything that needs doing.

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The Rogers Company (www.therogersco.com) reports another successful year producing Automation & Power World 2011 (APW-11) for ABB. “ABB is a global leader in power and automation technologies that enable utility and industry customers to improve their performance while lowering environmental impact.” The event was held at the Marriott World Center in Orlando, FL April 18-21, [...]

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Think there should be a ‘Consumer Reports’ for trade shows?  Jim Wurm on the EIC blog thinks so.  And he’s pretty adamant  about it too: If Consumer Reports can put together comparative product info on products that cost as little as $50, why can’t the trade show industry, with exhibitors who budget in the millions [...]

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If you think about the word exhibit, it’s really linked to museums. Whether it’s art or natural history, an exhibit is something that you go to see, walk through, and then leave. The same thing is true with a demonstration. It’s not quite real. It’s ONLY a demonstration. So why do we use these words [...]

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The HIMSS (Healthcare Information and Management Systems Society) Conference is a major event for companies serving the Healthcare IT market. This is a rapidly growing market, but not one with complete immunity to economic ups and downs. It’s always interesting to compare two different perspectives on the same show. In the two examples below, two exhibitors offer valuable insight into what is and isn’t working for them at the show.

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Email marketing is tough.  We all know the amount of email we get on an everyday basis so the idea of contributing to the clutter makes us all shiver.  There’s also a good deal of doubt about whether or not it actually works. Unfortunately, advice and what works and what doesn’t is equally hard to [...]

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Reaching top decision makers is usually a major priority for trade show exhibitors.  Jeffrey Blackwell, president of the Rogers Company, recently contributed to 1-to-1 Media on the topic.  His article, Reaching Mr. or Ms. Big outlines ten strategies for achieving this goal. Reaching Mr. or Ms. Big Blanket Branding is Great, But How Do You Reach [...]

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There is a lot trade show advice that can be either really obvious or not very helpful.  Every once in a while you come across an idea that is both obvious and really helpful.  And that is what this trade show marketing tip from Tom Adams is. We all know about the pens and the [...]

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