Posted on 13 April 2012.
Calphalon: This stunning 20’x40’ exhibit was designed and built for Calphalon, Division of Newell Rubbermaid. It debuted to rave reviews at the 2012 International Home + Housewares Show in Chicago, IL. Calphalon’s high quality up-scale cookware was displayed on rich wood grain cabinets and pedestals that featured solid surface counter tops and LED down-lighting. The [...]
Posted in Featured, New Exhibits0 Comments
Posted on 20 June 2011.
This is a very unique time lapse video which features from beginning to end, the complete show-floor set-up, the show itself and the dismantle of ABB’s annual private event, Automation & Power World 2011 held in Orlando, Florida. The Rogers Company acted as the General Contractor and produced and managed the entire event in conjunction [...]
Posted in Featured, Video0 Comments
Posted on 04 May 2011.
The Rogers Company (www.therogersco.com) reports another successful year producing Automation & Power World 2011 (APW-11) for ABB. “ABB is a global leader in power and automation technologies that enable utility and industry customers to improve their performance while lowering environmental impact.” The event was held at the Marriott World Center in Orlando, FL April 18-21, [...]
Posted in Featured, Marketing Strategies1 Comment
Posted on 29 March 2011.
Eric Allen of the Healthcare Convention & Exhibitors Association writes about a survey of HCEA members regarding their trade show marketing spends for 2011. Allen writes that: While the healthcare convention marketing industry is still fundamentally sound, it appears that budgetary pressures are the “new normal,” and results measurement will become increasingly important to help [...]
Posted in Featured, Money Matters0 Comments
Posted on 08 February 2011.
Moving images have become a staple of trade show exhibits. Flat screen and projections give exhibitors and designers more options for dynamic displays. But there is still one challenge when it comes to presenting animation, films, and presentation: screens still must be, more or less, flat. Technologies like the flexible LED screen, available from Tallen, [...]
Posted in Featured, State of the Art0 Comments
Posted on 04 November 2010.
Think there should be a ‘Consumer Reports’ for trade shows? Jim Wurm on the EIC blog thinks so. And he’s pretty adamant about it too: If Consumer Reports can put together comparative product info on products that cost as little as $50, why can’t the trade show industry, with exhibitors who budget in the millions [...]
Posted in Featured, Marketing Strategies0 Comments
Posted on 13 October 2010.
If you think about the word exhibit, it’s really linked to museums. Whether it’s art or natural history, an exhibit is something that you go to see, walk through, and then leave. The same thing is true with a demonstration. It’s not quite real. It’s ONLY a demonstration. So why do we use these words [...]
Posted in Featured, Marketing Strategies1 Comment
Lashay Deteso: In the great design of things you receive a B- wi...
Jonna Pyun: I think this is a real great post.Really thank you...
Virtual Trade Show: Though there is a minor set back in the idea of ho...
Sukki Jahnke: Fixed, thank you!...
