Author Archives | Jeffrey Blackwell

Exhibitor Bill of Rights

Exhibitor Bill of Rights

The Exhibitor Bill of Rights

The Rogers Company has posted an “Exhibitor Bill of Rights” outlining  what you have a right to expect out of the professionals serving you in the tradeshow industry. (Click on the image above to download a full-sized image). Continue Reading

Posted in Marketing Strategies3 Comments

Not the Same Old Bear: We Want Your Opinion!

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As we all know, ups and downs in the economy are inevitable. But different companies and industries react differently in a slowing economy. We would like to hear from you as to how your tradeshow, event and overall marketing plans have been impacted by today’s economy. Continue Reading

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New Video: Sukki Jahnke from The Rogers Company

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Sukki Jahnke of the Rogers Company speaks at Event Expo in Cleveland on exhibit design and how Rogers helps its clients build business. There are a whole slew of videos from the event hosted on New Image Media’s website. Continue Reading

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LED in Architecture


LED technology has been with us a long time. But the use of it to create brilliant effects far surpasses those scrolling red and black signs we’ve all seen. Creating brilliant effects that catch the eye and are ever changing.
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Posted in State of the Art, Video1 Comment

Cool Pics from Euroshop in Germany

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Here are some very cool pics from the Euroshop in Düsseldorf this past February. The show is focused, obviously, on retail environments but there are all kinds of great ideas for any kind of branded spaces. It being a tradeshow itself, Euroshop is also a great place to see how these design ideas play in a tradeshow environment.

So a question out to our readers: Why are European tradeshows so much more dynamic looking than their American counterparts? Leave you comments below past the pictures. Enjoy! Continue Reading

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JB’s Space: What Am I Getting For My Money?

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Ever go to the doctor’s office feeling like utter road-kill, sit in the waiting room for 45 minutes, see the doctor for five minutes only to have him tell you that you’ve got a virus and there’s nothing he can treat it with and it will just have to run its course? Of course you have. Did you pay the bill? Of course you (or your insurance) did. But then did you ever ask yourself, what did I just get for my money? Of course you have – we all have. Continue Reading

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Interactive Floors

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Interactivity has made some huge leaps in the past few years. From video games to the cars people drive, there are more buzzes and whistles in everyday life than ever before. Continue Reading

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JB's Space: It's Not Just the Booth or the Babes — It's What's Happening in the Booth

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Since you’re spending all that money you might as well kick some booty at your tradeshow! “Wow” with your product, crank up your booth staff and amp up the energy and you’re more than likely going to make it happen. I recently came back from the World of Concrete (WOC) 2008 Exhibition in Vegas. Sounds like a “happening” show doesn’t it?! Well if you were one of the tens of thousands of people who walked the show floor you would have felt that way if you’d visited certain booths. Continue Reading

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