Trade show ROI expert and friend of Trade Show Feed, Richard Erschik is gearing up a for a series of seminars and workshops at events around the country. It starts with the Exhibitor Show later in March and continues at Texas Library, IMTS, Fire Show, and ConExpo among others through June. Richard prepared this video as a preview.
Thanks Richard!
Does anyone remember the infrared beaming on Palm Pilots? Does anyone remember Palm Pilots? It was actually pretty cool. You could beam your info to a fellow Palm user avoiding the exchange of business cards which you would then have to enter into your Palm Pilot. It was fast an efficient and then totally disappeared when mobile devices became integrated to the internet.
The problem is that it’s still really hard to keep track of the people that you meet at trade shows. Whether you’re an attendee or an exhibitor. Yes, you can technically look up everyone you meet on LinkedIn and then connect with them, but that’s time consuming at big events and not practical approach to buying or selling. The irony is that we’re all more linked together than ever with social media applications like LinkedIn, Facebook, and YouTube. BusyEvent may have an answer: Read the full story
February 17, 2010 (Mentor, OH) – The Rogers Company (www.therogersco.com) has expanded its presence in the Northeast by opening a sales office in Rochester, New York. Brenda Newman will be heading the East Avenue office. Newman brings over 17 years of experience to her new role having worked with a range of national and global clients from Fortune 500 companies to small startups and everything in between.
“We are very excited about this expansion,” said Jeffrey Blackwell, president of The Rogers Company. “Newman brings the expertise and dedication to customer service that we need to capitalize on opportunities as the economy begins to recover.”
Newman is enjoying the culture of The Rogers Company, which emphasizes building partnerships with its clients, employees and suppliers while fostering its goal of helping clients achieve the highest return on investment possible from trade shows. This philosophy is highlighted by the company’s recent launch of Return on Exhibiting, an approach that guarantees 100% lead follow-up post show.
“We ultimately want our clients to succeed in the short and long term,” said Newman. “Rogers’ partnership approach fits perfectly with my mantra of putting client service first.”
Newman is looking forward to working with clients in a wide range of markets, but sees opportunity in green technology such as wind and solar power.
“I have experience working with manufacturers and suppliers to the wind energy sector and I see growth opportunity in industries that supply green technologies,” said Newman. “I can also work with any company on making their exhibit displays more green. The design and build teams at Rogers are a terrific resource for finding green materials that fit budget and design requirements.”
About Rogers
For over 65 years, The Rogers Company has been an award winning designer and manufacturer of branded environments for trade show exhibits, corporate events, lobbies, show rooms and retail environments – essentially any place where communicating a brand is vital. In addition to its 3D marketing services, The Rogers Company is also a full service trade show and event implementation partner providing turnkey services and support for its corporate clients throughout the country.
With its complete design staff, skilled craftsman and construction facilities, Rogers can custom build a wide range of branded environments to suit any need. Through its strategic partner network, the company also provides a wide range of portable and modular display solutions, support and logistics for international trade shows and an extensive rental inventory of both custom and portable display products.
Additionally through its partner network, Rogers provide Eventelligence TM, a technology, infrastructure service for event registration, event mapping and way-finding systems, lead retrieval, lead tracking, fulfillment services and various RFID solutions for focused trade shows and events.
For more information on the Rogers Company, please visit www.therogersco.com or contact Brenda directly at brendanewman@rochester.rr.com, (585) 698-5229.
The world seems scratching its head about the iPad. Is it a giant iPhone with no real application, or is it so incredibly ahead of its time that we just haven’t figured out where it fits into our lives? We’ve talked quite a bit about touch screen applications at trade shows here on TSF, but they’re very expensive applications. While the iPad isn’t cheap for consumers, they are relatively cheap for most trade show budgets. The large screen and intuitive input (you touch stuff) seem natural for demonstrations, events, meeting, etc.
Interactive Meeting Technology has a terrific post outlining what some of those possibilities are: Read the full story
The Rogers Company has announced a new service that begins to answer many of the Trade Show ROI questions that companies have. Are we seeing value from this show? The answer, it seems, may be in what you’re doing with the leads you are getting from the show. From the press release:
The Rogers Company, a designer and builder of trade show exhibits and other branded environments, announces Return On Exhibiting, a new approach to lead management to substantially increase sales resulting from trade shows. This new offering comes from a partnership between Rogers and Richard Erschik, founder and CEO of Leads to Sales, Inc. (www.leadstosales.com) and RICHARDERSCHIK.com (www.richarderschik.com). Erschik and the Rogers team are working closely together to unite booth exhibit design and fabrication with lead management and post-show follow-up. The result is a one-stop shop for better trade show ROI.
You can read the rest of the press release here: Link
Sukki Jahnke from The Rogers Company interviews Chris Hopkins about exhibiting at AHIMA. He gives some quick strategies on their approach to face-to-face marketing. So is tradeshow exhibiting really just about brand positioning and ’showing your face.” Not so, according to Hopkins, AHIMA provides some very real relationship building opportunities and some on-floor sales.
Look for more From the Show Floor interviews from Sukki coming soon.
The Rogers Company engineers creative solution for
Saint-Gobain Performance Plastic’s ONESuit® at major trade show
Maximizing booth space, engaging attendees, and staying under budget are top priorities for many clients of The Rogers Company. Saint-Gobain Performance Plastics, a leader in materials technology, was no exception when it faced the challenge of exhibiting its line of ONESuit® hazmat suits at 2009’s FDIC.
ONESuit is a part of the protective systems division of Saint-Gobain Performance Plastics. Its line of lightweight, single-skin hazmat suits offers chemical, biological and flash fire protection for first responders, military units, and firefighters throughout the globe.
In order to reach this target market, ONESuit exhibits at FDIC, North America’s largest firefighter training conference and exhibition. Each year, thousands of attendees gather in Indianapolis to survey the latest technology in first response. With over 900 exhibitors, standing out to purchasers on the show floor is truly a challenge.
A Creative Approach
“This year, we wanted to take a different approach to displaying our suits. FDIC is such a large show and you’re dealing with a whole range of firefighter equipment from ladders to trucks, so we needed to ensure our hazmat suits would not get lost in the crowd,” says Peter Kirk, Product Manager for Saint-Gobain Performance Plastics.
After much deliberation, Saint-Gobain settled on a 360 degree creative approach. By using three circular platforms to display its colorful suits, attendees within reasonable distance would be able to view Saint-Gobain’s products from any angle. A central pillar would display the material component of each suit, inviting attendees to become engaged by reaching out and touching the material. This approach would also maximize booth space, and allow for excellent storage within the pillar.
Making Ideas Reality
The Rogers Company was given the difficult engineering task of executing this creative concept. “Our hazmat suits are brightly colored and the idea was to present these great looking products against a very stark, white curved background,” says Kirk. We also wanted the suits to appear to be floating in their own unique cylindrical towers.”
Ralph Engel, a 15-year veteran of The Rogers Company, was tasked with making this creative vision a tangible reality. He immediately requested one of the hazmat suits so he and his team could experiment with different display methods.
Keeping an eye on the budget, The Rogers Company was able to lower the final cost of production by engineering the central pillar to serve as both a graphic display and a basis for storage inside. Connecting the suits to grounded poles — as opposed to hanging them from the ceiling — proved to be another cost-effective idea.
Going above and beyond the duty of engineering and booth construction, Engel and his team suggested changing the carpet and material samples to be circular. His keen eye for detail was instrumental in creating a booth that was congruent in both theme and aesthetics.
The result was a perfectly executed exhibit that received glowing responses from potential customers. Kirk adds, “Many people commented directly that they were drawn to the booth from afar and weren’t disappointed with what they found.”
Saint-Gobain’s full line of hazmat suits was visible from every angle of the show floor, taking full advantage of their island-sized booth. Drayage and freight costs were monitored closely, ensuring that the final cost came in under budget.
Outstanding Client Service
Outside of their advance work, the Saint-Gobain team was particularly impressed that Engel flew out to Indianapolis to personally oversee the exhibit’s set-up, making sure the “Rogers Method” of high standards was being implemented. “As everyone in the business world knows, tradeshow investments in this recession are more closely monitored and we couldn’t be more pleased with the service Rogers provided and the end product they so successfully engineered,” says Kirk.
About The Rogers Company
For over 65 years The Rogers Company has been an award winning designer and manufacturer of branded environments for tradeshow exhibits, corporate events, lobbies, showrooms and retail environments – essentially any place where communicating a brand is vital. In addition to its 3D marketing services The Rogers Company is also a full service trade show and event implementation partner providing turnkey services and support for its corporate clients throughout the country.
With its complete design staff, skilled craftsmen and construction facilities, Rogers can custom build a wide range of branded environments to suit any need. Through its strategic partner network the company also provides a wide range of portable and modular display solutions, support and logistics for international tradeshows and an extensive rental inventory of both custom and portable display products.
Additionally through its strategic partner network, Rogers provides Eventelligence™, a technology infrastructure service for event registration, event mapping and way-finding systems, lead retrieval, lead tracking, fulfillment services and various RFID solutions for focused tradeshows and events.
For more information visit http://www.therogersco.com or contact Ralph Engel at (440) 951-9200 ext. 279 or rengel@therogersco.com.
About Saint-Gobain Performance Plastics
Saint-Gobain Performance Plastics (SGPPL) is a subsidiary of Saint-Gobain Corporation, one of the top 100 industrial companies in the world and a leading producer of construction products, flat glass, high-performance materials and packaging. Saint-Gobain Performance Plastics produces the ONESuit® line of chemical protective hazmat products. For more information visit www.onesuittec.com or contact Peter Kirk at (603) 424-9000 or protectivesystems@saint-gobain.com.
Often, marketing and sales people tear out their hair trying to figure out what customers and prospects are thinking.
So here’s a radical idea: Ask them.
Survey tools today are cheap, simple to implement, and sophisticated enough to gather some incredibly helpful information. There’s a really helpful article at idealware.org that outlines some of tools available to you that are free or cheap. The article also outlines a few features to look for: Read the full story
The process of going to a tradeshow is never easy — for an individual or a company. Whether it’s travel, organizing staff or setting up a booth, just the shear logistics of getting there can be a distraction from why you went in the first place. The Rogers Company has tried to alleviate this just a little bit by providing a guide to streamlining the design, build and delivery process for tradeshow booths. We’re not all designers, but if we think like one when we’re working with one it could make life a whole lot easier.
From the book:
Good booth design, even with a professional team, doesn’t just happen. Like everything from product development to marketing, success is in the process and everything starts with design. Finding a good design team and trusted trade show expert is a good first step, but contributing positively to the design process is a close second.
This guide offers advice from the designer’s perspective that will ultimately improve the design process and result in a better, more profitable show experience.
Going green in a booth design may seem like a luxury, particularly in today’s economy. Rogers eBook Exhibiting Green offers some tips on booth strategies that are good for the planet and also save time and money. Download the PDF to read more…
From the book:
Trade show exhibit design is undergoing a revolution bringing new materials and design techniques that are lighter, easier to ship, easier to assemble and are reusable. Moreover, environmental consciousness has become a positive and marketable attribute that touts the cutting edge efficiency of many companies.
In other words, going green at your next trade show may be healthy for the planet, but it may also be healthy for your company’s bottom line.
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