Trade Show Feed

Planning Successful Pre-Event Promotions 76% of tradeshow attendees know what companies they plan on visiting before they even arrive. Pre-event promotions play an important role in getting on attendees’ “must-see exhibit” list. For successful pre-event promotions that attract attendees’ attention and mindshare, consider the 5 W’s:why, who, what, when, and where.   Why? While show organizers build overall event attendance, you obviously want [...]

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You decide.  The website twitterhandbook.com thinks that it is, but they would, wouldn’t they?  Twitter is, indeed, a fast, cheap way to communicate and it may just be email 2.0, but you also have to consider your audience.  Some industries are slow to adapt technologies and others are on the cutting edge.  joycemckee writes about [...]

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Another free e-book is available on the Roger’s site. This one is on green tradeshow booth design. There are many different reasons to go green at tradeshows today. While ‘it’s the right thing to do’ may be a good reason, it’s seldom a motivation for much in the business world. This guide outlines the benefits [...]

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Since exhibiting comprises so many different components and functions, it’s no wonder that we make blunders trying to remember everything that needs doing.

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Tension fabric systems are great. They’re lightweight, easy to ship and store, and changing logos, images, and colors is a snap. So why do some booths completely miss the point of this fantastic design tool and building material? Companies who use tension fabric systems tend to recreate the square boxes that they’ve always called home [...]

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