Archive | July, 2010

HIMSS 2010 Perspectives

HIMSS 2010 Perspectives

The HIMSS (Healthcare Information and Management Systems Society) Conference is a major event for companies serving the Healthcare IT market. This is a rapidly growing market, but not one with complete immunity to economic ups and downs. It’s always interesting to compare two different perspectives on the same show. In the two examples below, two exhibitors offer valuable insight into what is and isn’t working for them at the show.

Read the full story

Posted in Marketing Strategies0 Comments