Trade Show Feed

Email marketing is tough.  We all know the amount of email we get on an everyday basis so the idea of contributing to the clutter makes us all shiver.  There’s also a good deal of doubt about whether or not it actually works. Unfortunately, advice and what works and what doesn’t is equally hard to [...]

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Reaching top decision makers is usually a major priority for trade show exhibitors.  Jeffrey Blackwell, president of  The Rogers Company, recently contributed to 1-to-1 Media on the topic.  His article, Reaching Mr. or Ms. Big outlines ten strategies for achieving this goal. Reaching Mr. or Ms. Big Blanket Branding is Great, But How Do You Reach [...]

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The following memo is from David R. Causton, General Manager, McCormick Place.  The memo outlines some important changes to how work is done at McCormick.  The question is, will it be enough… On behalf the Metropolitan Pier and Exposition Authority, I am proud to announce that a new day has dawned in the Chicago convention [...]

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There is a lot trade show advice that can be either really obvious or not very helpful.  Every once in a while you come across an idea that is both obvious and really helpful.  And that is what this trade show marketing tip from Tom Adams is. We all know about the pens and the [...]

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