Posted on 24 May 2010.
We all know that social media is absolutely essential to your marketing, advertising, and overall communications. And we all know that it’s essential to trade show marketing, right? Maybe you’re not convinced. In fact, you shouldn’t be. Just because everyone is talking about social media, doesn’t mean that it’s particularly useful for trade show strategy. [...]
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Posted in Marketing Strategies
Posted on 11 May 2010.
The Rogers Company is offering a free E-Book on Maximizing Trade Show ROI. The document covers every gamut of Trade Show ROI from reducing costs to increasing the effectiveness of sales and marketing. Typically not measuring trade show ROI goes unnoticed when sales are robust and profits are good or if the overall economy is [...]
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Posted in Money Matters
Posted on 05 May 2010. Tags: alternative, honda, trade show, transportation
At DRUPA 2000, Razor Scooters were all the rage. Companies gave them away and people zipped past you as your aching feet groaned between Hall 3 and 7. The Segway has made a few appearances at trade shows as well. It seems like every few years new technology comes out that bridges the gap between [...]
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Posted in State of the Art