Posted on 07 April 2010. Tags: EIC, exhibits, ROI, trade show, transparency
The Exhibit Industry Council (EIC) recently released its first Best Practice: Full Disclosure and Control of Exhibitor Costs. From the EIC press release: The purpose of this Best Practice, as stated in the recommendation, is to increase exhibitor value and improve the effectiveness of event marketing, to advocate for the full disclosure over trade show [...]
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Posted in Money Matters
Posted on 06 April 2010.
Van Rogers was definitely a quirky guy from another era. Sporting a ten gallon hat and a waxed moustache, Rogers was hailed on trade show floors as “The Colonel”. But Rogers was a visionary in the industry recognizing the need early on for standards and professionalism. He was a founder of the Exhibit Designers & [...]
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Posted in Design Trends