Does anyone remember the infrared beaming on Palm Pilots?  Does anyone remember Palm Pilots?  It was actually pretty cool.  You could beam your info to a fellow Palm user avoiding  the exchange of business cards which you would then have to enter into your Palm Pilot.  It was fast an efficient and then totally disappeared when mobile devices became integrated to the internet.

The problem is that it’s still really hard to keep track of the people that you meet at trade shows.  Whether you’re an attendee or an exhibitor.  Yes, you can technically look up everyone you meet on LinkedIn and then connect with them, but that’s time consuming at big events and not practical approach to buying or selling.    The irony is that we’re all more linked together than ever with social media applications like LinkedIn, Facebook, and YouTube.  BusyEvent may have an answer: they’ve brought together a simple, easy to use device called the BeLinker (it’s smaller than it looks in the photos) with a social network that lets people track events, sessions, products, and people.  So your attendees can not only note that they met you but they can associate the products and services that they liked with you as well.  From BusyEvent:

The BeLinker is a small, wearable device that ties social networking, audience response, session and document management and expo lead management together. By integrating face-to-face encounters with virtual and web-based capabilities, the BeLinker Platform provides an ongoing, updated repository of event-related information and content for each participant and real-time monetizable data for event producers.

You can read the full article at Planner Wire here.

Everything you could want to know about Event Bookmarking is available at www.BusyEvent.com and www.EventBookmarking.com There are videos, demos and downloadable information.