Posted on 31 March 2010.
The Rogers Company is marking an important milestone in the company’s history by celebrating its 65th anniversary in 2010. This makes the designer and builder of trade show exhibits and other branded environments one of the most experienced and well-respected companies in the trade show arena. You can watch an interview with Jeff Blackwell, president [...]
Posted in Design Trends1 Comment
Posted on 24 March 2010.
Typically not measuring trade show ROI goes unnoticed when sales are robust and profits are good or if the overall economy is strong. But when the bottom drops out, as it always does, for some reason or another, we’re left with CEO’s, COO’s, CMO’s, and the scariest “C’” of them all – the CFO – asking why the heck you’re spending all this money on trade shows?! What’s the ROI?
Posted in Money Matters0 Comments
Posted on 23 March 2010.
Sukki Jahnke of the the Rogers Company spoke on the floor of AHIMA with Jon Gabster of Diskriter about the strategies he employs to get the most out of tradeshows. The audio’s a little faint on this one so turn up your volume to listen in. John talks about some creative tools like scavenger hunts [...]
Posted in Marketing Strategies0 Comments
Posted on 10 March 2010.
With all of the information CRM systems provide, you would think it would be easy for a company to determine their ROI from a trade show or any other marketing effort. Unfortunately, it’s not always that easy. A spread sheet may not reveal the full extent of your trade show success or failure. Here are a few strategies for getting more out of CRM systems when it comes to trade shows:
Posted in Money Matters1 Comment
Posted on 04 March 2010.
Trade show ROI expert and friend of Trade Show Feed, Richard Erschik is gearing up a for a series of seminars and workshops at events around the country. It starts with the Exhibitor Show later in March and continues at Texas Library, IMTS, Fire Show, and ConExpo among others through June. Richard prepared this video [...]
Posted in Marketing Strategies0 Comments
Posted on 02 March 2010.
Does anyone remember the infrared beaming on Palm Pilots? Does anyone remember Palm Pilots? It was actually pretty cool. You could beam your info to a fellow Palm user avoiding the exchange of business cards which you would then have to enter into your Palm Pilot. It was fast an efficient and then totally disappeared [...]
Posted in State of the Art, Video0 Comments
Lashay Deteso: In the great design of things you receive a B- wi...
Jonna Pyun: I think this is a real great post.Really thank you...
Virtual Trade Show: Though there is a minor set back in the idea of ho...
Sukki Jahnke: Fixed, thank you!...
