The Rogers Company has announced a new service that begins to answer many of the Trade Show ROI questions that companies have.  Are we seeing value from this show?  The answer, it seems, may be in what you’re doing with the leads you are getting from the show.  From the press release:

The Rogers Company, a designer and builder of trade show exhibits and other branded environments, announces Return On Exhibiting, a new approach to lead management to substantially increase sales resulting from trade shows. This new offering comes from a partnership between Rogers and Richard Erschik, founder and CEO of Leads to Sales, Inc. (www.leadstosales.com) and RICHARDERSCHIK.com (www.richarderschik.com). Erschik and the Rogers team are working closely together to unite booth exhibit design and fabrication with lead management and post-show follow-up. The result is a one-stop shop for better trade show ROI.

You can read the rest of the press release here: Link