Sukki Jahnke from The Rogers Company interviews Chris Hopkins about exhibiting at AHIMA.  He gives some quick strategies on their approach to face-to-face marketing.  So is tradeshow exhibiting really just about brand positioning and ’showing your face.”  Not so, according to Hopkins, AHIMA provides some very real relationship building opportunities and some on-floor sales.

Look for more From the Show Floor interviews from Sukki coming soon.