Archive | December, 2009

From the Show Floor: Landmark Transcription at AHIMA

From the Show Floor: Landmark Transcription at AHIMA

Sukki Jahnke from The Rogers Company interviews Chris Hopkins about exhibiting at AHIMA.  He gives some quick strategies on their approach to face-to-face marketing.  So is tradeshow exhibiting really just about brand positioning and ‘showing your face.”  Not so, according to Hopkins, AHIMA provides some very real relationship building opportunities and some on-floor sales. Look [...]

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