The process of going to a tradeshow is never easy — for an individual or a company.  Whether it’s travel, organizing staff or setting up a booth, just the shear logistics of getting there can be a distraction from why you went in the first place.   The Rogers Company has tried to alleviate this just a little bit by providing a guide to streamlining the design, build and delivery process for trade show booths.  We’re not all designers, but if we think like one when we’re working with one it could make life a whole lot easier.

From the book:

Good booth design, even with a professional team, doesn’t just happen. Like everything from product development to marketing, success is in the process and everything starts with design. Finding a good design team and trusted trade show expert is a good first step, but contributing positively to the design process is a close second.

This guide offers advice from the designer’s perspective that will ultimately improve the design process and result in a better, more profitable show experience.