Let’s face it…new technology comes and goes and separating real trends from the latest gizmo can be difficult. The Rogers Company put together a brief overview of some of the important technological drivers for tradeshows. Keep in mind, these trends are driven as much by what the industry needs as what it offers. It’s important for exhibitors to recognize what they can get from technology and not be driven by the ‘latest and greatest’ thing out there. From the book:

When it comes to technology, yesterday’s new toy is tomorrow’s indispensable business tool. We’ve seen this happen with everything from desktop computers to cell phones to GPS systems. Keeping this in mind when approaching technology for tradeshows is a good idea. A fancy booth toy could just be a waste of money, but the right investment in technology could help attract attention, achieve business goals at a show, or help create an unforgettable branded environment.

Looking at some overall trends in event marketing can reveal where new technologies can be most effective. We examined some of the prevailing trends in event marketing and compared them to new evolutions in technology to help you choose which might help build business at your company’s next tradeshow or event.