Posted on 24 September 2009.
Trade show exhibit design is undergoing a revolution bringing new materials and design techniques that are lighter, easier to ship, easier to assemble and are reusable. Moreover, environmental consciousness has become a positive and marketable attribute that touts the cutting edge efficiency of many companies.
In other words, going green at your next trade show may be healthy for the planet, but it may also be healthy for your company’s bottom line.
Posted in Design Trends4 Comments
Posted on 23 September 2009.
When it comes to technology, yesterday’s new toy is tomorrow’s indispensable business tool. We’ve seen this happen with everything from desktop computers to cell phones to GPS systems. Keeping this in mind when approaching technology for tradeshows is a good idea. A fancy booth toy could just be a waste of money, but the right investment in technology could help attract attention, achieve business goals at a show, or help create an unforgettable branded environment.
Posted in State of the Art2 Comments
Posted on 09 September 2009.
Life Science Leader recently ran an article on Franklin & Seidelmann‘s work with The Rogers Company to design an effective booth for its tradeshows — the RSNA (Radiological Society of North America) show in particular. The article focuses on the F&S need to create a space to build relationships. Since the company’s main business is [...]
Posted in Marketing Strategies0 Comments
Lashay Deteso: In the great design of things you receive a B- wi...
Jonna Pyun: I think this is a real great post.Really thank you...
Virtual Trade Show: Though there is a minor set back in the idea of ho...
Sukki Jahnke: Fixed, thank you!...
