Archive | August, 2009

Drayage: An Inside Look at How It Works and How You Can Save (Part II)

Drayage: An Inside Look at How It Works and How You Can Save (Part II)

Part II of Jeffrey Blackwell, president of The Rogers Company and B.J. Enright, president of TradeshowLogistics offering tips and strategies for saving money exhibiting at a tradeshow. They also speak about ways the industry can work together to make live events more effective selling and marketing opportunities. They also answer the age old question “What [...]

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Posted in Money Matters1 Comment

JB’s Space: What’s a True Partnership?

“Partnership” has become a throw-away word these days. Years ago, before working in the exhibit industry,  I worked for a consumer products company. In my position I worked with a lot of plastic injection molders since our products were largely made of various types of molded plastics. A number of our vendors were also big [...]

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Posted in Marketing Strategies, Money Matters1 Comment

Drayage: An Inside Look at How It Works and How You Can Save (Part I)

Drayage: An Inside Look at How It Works and How You Can Save (Part I)

Jeffrey Blackwell, president of The Rogers Company and B.J. Enright, president of TradeshowLogistics offers tips and strategies for saving money exhibiting at a tradeshow. They also speak about ways the industry can work together to make live events more effective selling and marketing opportunities. They also answer the age old question “What exactly is drayage and why does it cost so much?” This is part I of II.

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Posted in Money Matters2 Comments

5 Mobile Apps for Tradeshows

5 Mobile Apps for Tradeshows

At one time, you had to be a pretty sophisticated user (aka geek) to have a lot of cool applications at your fingertips any time any where.  Today, that technology is easy to use for just about everyone.  For tradeshows, tapping into mobile phone technology can lead to chance encounters with colleagues, give you a [...]

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Posted in State of the Art0 Comments