Posted on 17 August 2009. Tags: budget, costs, cutting, design, logistics, strategies, tradeshows
Part II of Jeffrey Blackwell, president of The Rogers Company and B.J. Enright, president of TradeshowLogistics offering tips and strategies for saving money exhibiting at a tradeshow. They also speak about ways the industry can work together to make live events more effective selling and marketing opportunities. They also answer the age old question “What [...]
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Posted in Money Matters
Posted on 16 August 2009. Tags: automotive, business, partnerships, tradeshow, transparency, true partnerships
“Partnership” has become a throw-away word these days. Years ago, before working in the exhibit industry, I worked for a consumer products company. In my position I worked with a lot of plastic injection molders since our products were largely made of various types of molded plastics. A number of our vendors were also big [...]
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Posted in Marketing Strategies, Money Matters
Posted on 10 August 2009. Tags: budgets, costs, cutting, drayage, event design, handling, logistics, set up, shipping, strategies, tradeshows
Jeffrey Blackwell, president of The Rogers Company and B.J. Enright, president of TradeshowLogistics offers tips and strategies for saving money exhibiting at a tradeshow. They also speak about ways the industry can work together to make live events more effective selling and marketing opportunities. They also answer the age old question “What exactly is drayage and why does it cost so much?” This is part I of II.
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Posted in Money Matters
Posted on 05 August 2009.
At one time, you had to be a pretty sophisticated user (aka geek) to have a lot of cool applications at your fingertips any time any where. Today, that technology is easy to use for just about everyone. For tradeshows, tapping into mobile phone technology can lead to chance encounters with colleagues, give you a [...]
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Posted in State of the Art