http://tradeshowfeed.com/2009/07/biggest-asset-to-market-try-transparency/ Thought Leadership for Trade Show Pros Fri, 05 Aug 2011 12:36:30 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://tradeshowfeed.com/2009/07/biggest-asset-to-market-try-transparency/#comment-48 Kye Swenson Wed, 29 Jul 2009 20:30:59 +0000 http://www.tradeshowfeed.com/?p=236#comment-48 This is so true. By working in the promotional products industry, I have seen many newsletters this summer focus strictly on price. While sending blast emails about discounts and closeouts are worth trying, I have seen a few distributors use ONLY these strategies rather than continuing to update their customers with new industry information in newsletters and press releases. Unfortunately, it makes them look sloppy and ulitmately hurts the credibility of the company. This is so true. By working in the promotional products industry, I have seen many newsletters this summer focus strictly on price. While sending blast emails about discounts and closeouts are worth trying, I have seen a few distributors use ONLY these strategies rather than continuing to update their customers with new industry information in newsletters and press releases. Unfortunately, it makes them look sloppy and ulitmately hurts the credibility of the company.

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