Posted on 22 July 2009.
In this video, Christine Peterson, CMO from TripAdvisor, talks about marketing in tough times to consumers by highlighting value. But what she’s really marketing in transparency. Many of the new features that Peterson talks about that TripAdvisor offers just uncover the true price of a plane ticket and the true comparison of pricing on different items.
Posted in Money Matters1 Comment
Posted on 07 July 2009.
This lengthy video posted on FORA.TV is from the The Argyle Executive Forum. It features four marketing folks from different backgrounds discussing the recession and its impact on marketing. It’s interesting that there is so much talk of software and social media. This trend seems to have coincided with the worst economic environment in decades. [...]
Posted in Marketing Strategies1 Comment
Lashay Deteso: In the great design of things you receive a B- wi...
Jonna Pyun: I think this is a real great post.Really thank you...
Virtual Trade Show: Though there is a minor set back in the idea of ho...
Sukki Jahnke: Fixed, thank you!...
