Archive | June, 2009

LinkedIn: What It Is and How to Use It

LinkedIn: What It Is and How to Use It

About 5 years ago a colleague sent me an invitation to join LinkedIn.  It seemed like an OK idea kind of based on the 6 Degrees of Seperation concept.  My account kind of sat there for a long time based on the idea that only a few people I knew were actually on the site.  [...]

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Posted in State of the Art2 Comments

Could Tradeshows Be ‘Googley’?

Could Tradeshows Be ‘Googley’?

Journalist Jeff Jarvis talks about how car companies can become more ‘Googley’, which is short hand for listening to your customers’ needs leads to success in the 21st century. The important question that he brings up is: “What business are we really in?” For car companies, for years, it was making cars that Americans wanted [...]

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Posted in Marketing Strategies4 Comments