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Part of the fun of any live event is creating situations that interact casually with people passing by. This can be something as simple as a friendly smile or complex as video technology that viewers can interact with.

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In this post on bnet.com, Geoffrey James outlines a strategy for selling on value rather than price. This is one of these “easier said than done” strategies but it’s worth implementing. What’s key is that he advocates a full blown marketing and sales strategy that communicates this value not only to customers but also within [...]

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