Part of the fun of any live event is creating situations that interact casually with people passing by. This can be something as simple as a friendly smile or complex as video technology that viewers can interact with. Read the full story

In this post on bnet.com, Geoffrey James outlines a strategy for selling on value rather than price. This is one of these “easier said than done” strategies but it’s worth implementing. What’s key is that he advocates a full blown marketing and sales strategy that communicates this value not only to customers but also within an organization.

The strategy also puts you in the shoes of customers which helps to form a more convincing argument that price really isn’t an issue. Yes, customer want to save money and reduce costs. But this doesn’t necessarily mean that you have to offer cheap products. Read the full story