Microsoft offers some good advice from a decidedly informed perspective on email marketing. The piece can be a bit of a downer if you’re thinking that email blasting will bring quick rates of returns. If you think about it, the Internet is no differet from real life when it comes to marketing: there’s no easy way out. Only through focus, consistency, and follow-through will email marketing succeed — the same could be applied to just about every form of marketing out there including tradeshows.Still, the article points out that making information easy to share is key. Social networking has made sharing information easier than ever. Here are the tips and a link to the full article:

1. Never buy or rent an e-mail list.

2. Solicit—but with a focus.

3. Follow through with an offer.

4. Be consistent.

5. Watch for spam triggers.

6. Manage it effectively.

7. Make it easy to join and share.

Link to the full article here: (Link)