Trade Show Feed

This article from Terry Stanfield, outlines the basics of creating relationship via the telephone. It’s an interesting aspect of sales and generating leads that’s often over looked. While email makes communication fast, it is also very impersonal. Face to face meetings are always best but fuel costs can make some think twice before crossing the [...]

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I hear it all the time: Tradeshows are a waste of time and money. We stand around, selling our hearts out, and what do we have to show at the end of the day? Nothing.

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Microsoft offers some good advice from a decidedly informed perspective on email marketing. The piece can be a bit of a downer if you’re thinking that email blasting will bring quick rates of returns. If you think about it, the Internet is no differet from real life when it comes to marketing: there’s no easy [...]

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So while we’re not sure entirely how this works, it’s darned cool. It’s the closest thing to fully interactive holograms bridging the gap between the online world and the cyber realm. The applications seem endless. There’s definitely a “Wow!” factor here but after the dust settle, it seems like there could be some very practical [...]

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7 is kind of an arbitrary number and the use of the word “top” seems a little dubious. Is there an 8th reason that just didn’t make the cut. In any case, the site is called top7business.com and I suppose it focuses the discussion. This list cites consumers but we think that it applies to [...]

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Technology is no doubt a huge boon to the sales process. Everything from smart phones to CRM program help people become more efficient and effective at generating more leads and closing more quickly. Right? Well, getting the true benefits out of all of these tools can be tricky and there doesn’t seem to be one [...]

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