LED technology has been with us a long time. But the use of it to create brilliant effects far surpasses those scrolling red and black signs we’ve all seen. Creating brilliant effects that catch the eye and are ever changing.

While this example might be a tad ambitious for most tradeshows, it does show an important aspect of branding a space. This installation is eye catching without hammering us with a lot of images or flashes. It’s very soothing to watch and so it draws us in more. Maybe this design aesthetic could be the next big thing after so much in your face branding.

The Rogers e-book, Tech Trends and Tradeshows: Knowing the Right Technology Mean Knowing the Right Trends, points out that LEDs also have an environmental angle:

“Lighting is also undergoing a revolution with LEDs or Light Emitting Diodes. These small and efficient light sources are increasingly being used for consumer and industrial purposes. They save energy, are very durable and will last for years of use. While electrical consumption isn’t typically a large concern for most booths, LED lighting does reduce heat and while having an overall smaller carbon footprint – an important consideration for a growing number of companies. “

You can download the entire e-book here: (Link)

Watch the video by clicking on the picture above in the post.