We’ve officially launched the site this week and are looking forward to bringing you more great information on event marketing, business strategies, and tips from thought leaders in the industry.
Listen to a podcast with Jeffrey Blackwell, president of The Rogers Company on Tradeshowfeed.com here: (Link)
Here the press release from our launch:
THE ROGERS COMPANY LAUNCHES TRADESHOWFEED.COM
Resource Links Companies to Trends, Technologies & Strategies for Successful Events
Mentor, OH (March 26, 2008) – The Rogers Company announces a new resource for marketing professionals and business leaders looking to build business at trade events. Tradeshowfeed.com features regularly updated articles, links, interviews, and thought leadership pieces on trends, technologies and strategies that can be used to enhance presence at events and ultimately build business.
“Tradeshows are often one of the largest items in a marketing or sales budget,” says Jeffrey Blackwell, president of The Rogers Company. “Tradeshowfeed.com gives marketing professionals and business leaders the tools they need to apply today’s trends and technologies to their sales, marketing, branding, and design strategies at tradeshows and other events. It is our goal to help these professionals more fully realize a return on their significant event investments.”
Tradeshowfeed.com features articles, videos, and audio interviews presented in four categories: Money Matters, Marketing Strategies, State of the Art Technology, and Design Trends. This web resource will pull from information resources online, as well as from The Rogers Company’s own design and marketing experts and from other industry experts. The site will also feature links to important trade media websites and other resources for event strategy.
Visitors to the site are invited to receive updates via email as regularly published articles and other features become available. This site also enables readers’ comments on every article creating an online dialog and valuable resource.
“Tradeshowfeed expands the dialogue about events to marketing and business leaders,” says Blackwell. “Ultimately, booth design, marketing & sales strategy, technology, and smart budgeting need to come together to grow business. Tradeshowfeed provides a platform for these elements to merge and provides concise information for busy people to make wise event decisions.”
About Rogers
For over 65 years The Rogers Company has been an award winning designer and manufacturer of branded environments for tradeshow exhibits, corporate events, lobbies, showrooms and retail environments – essentially any place where communicating a brand is vital. In addition to its 3D marketing services The Rogers Company is also a full service trade show and event implementation partner providing turnkey services and support for its corporate clients throughout the country.
With its complete design staff, skilled craftsmen and construction facilities, Rogers can custom build a wide range of branded environments to suit any need. Through its strategic partner network the company also provides a wide range of portable and modular display solutions, support and logistics for international tradeshows and an extensive rental inventory of both custom and portable display products
Additionally through its strategic partner network, Rogers provides Eventelligence™, a technology infrastructure service for event registration, event mapping and way-finding systems, lead retrieval, lead tracking, fulfillment services and various RFID solutions for focused tradeshows and events.
For more information on The Rogers Company please visit www.therogersco.com.
