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Attract Trade Show Prospects with GloQube™ Calphalon at IHA 2012 Time Lapse Video of ABB Rogers Produces ABB Automation Budget Pressure Flexible LED Screen

Attract Trade Show Prospects with GloQube™

It takes a few seconds to make a lasting impact. Your trade show display is the first impression your company makes, so it’s vital to create an extraordinary trade show display to capture the attention of attendees. Don’t let potential customers pass by. It’s simple to attract visitors and create a huge splash at your [...]

Calphalon at IHA 2012

Calphalon: This stunning 20’x40’ exhibit was designed and built for Calphalon, Division of Newell Rubbermaid. It debuted to rave reviews at the 2012 International Home + Housewares Show in Chicago, IL. Calphalon’s high quality up-scale cookware was displayed on rich wood grain cabinets and pedestals that featured solid surface counter tops and LED down-lighting. The [...]

Time Lapse Video of ABB’s Annual Private Trade Show

This is a very unique time lapse video which features from beginning to end, the complete show-floor set-up, the show itself and the dismantle of ABB’s annual private event, Automation & Power World 2011 held in Orlando, Florida. The Rogers Company acted as the General Contractor and produced and managed the entire event in conjunction [...]

Rogers Produces ABB Automation & Power World 2011

The Rogers Company (www.therogersco.com) reports another successful year producing Automation & Power World 2011 (APW-11) for ABB. “ABB is a global leader in power and automation technologies that enable utility and industry customers to improve their performance while lowering environmental impact.” The event was held at the Marriott World Center in Orlando, FL April 18-21, [...]

Budget Pressure “New Normal” for Healthcare Convention Marketing

Eric Allen of the Healthcare Convention & Exhibitors Association writes about a survey of HCEA members regarding their trade show marketing spends for 2011. Allen writes that: While the healthcare convention marketing industry is still fundamentally sound, it appears that budgetary pressures are the “new normal,” and results measurement will become increasingly important to help [...]

Flexible LED Screen

Moving images have become a staple of trade show exhibits. Flat screen and projections give exhibitors and designers more options for dynamic displays.  But there is still one challenge when it comes to presenting animation, films, and presentation:  screens still must be, more or less, flat.  Technologies like the flexible LED screen, available from Tallen, [...]

Instagram for Trade Show Promotion

02 April 2013

Trade shows are all about the visual – innovative booth designs, eye-catching graphics, colorful lighting, creative demonstrations- all meant to entice visitors to your booth. This is exactly why Instagram should be part of your next trade show appearance. So, what exactly is Instagram? Instagram is a mobile app for photo sharing. It uses filters [...]

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Posted in Instagram, Marketing Strategies, Social Media, Trade Show Social Media0 Comments

7 Awesome iPad Apps for Trade Shows

27 February 2013

Engage trade show booth visitors by integrating iPad technology into your next exhibit. The use of iPads in trade show exhibits is on the rise – and with good reason. This easy-to-use tablet can showcase videos, new products and demonstrations in a digital and interactive format. Trade show attendees can freely navigate the content and [...]

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Posted in Marketing Strategies, Trade Show Technology0 Comments

Trade Show Videos – A Must-Have Marketing Strategy

05 February 2013

“Video killed the radio star”, but it’s a dynamic addition to your trade show marketing strategy. Without a doubt, there are plenty of customers and prospects unable to attend the trade show and see your booth in person. You can still show them all your company has to offer. Allow non-attendees to experience your trade [...]

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Posted in Marketing, Marketing Strategies, Trade Show Social Media, Trade Show Technology, Video, YouTube0 Comments

Pinterest for Trade Shows

16 January 2013

Pinterest is one of the most popular social networks in the U.S. If you aren’t overly familiar with Pinterest, it’s a social network for sharing photography and videos. According to Pinterest, the site is designed to let you “organize and share all the beautiful things you find on the web.” Users post (pin) images and [...]

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Posted in Marketing Strategies, Pinterest for Trade Shows, Social Media, Trade Show Social Media0 Comments

Twitter for Pre #Tradeshow Promotion

18 December 2012

Get the word out about your next trade show event in 140 characters or less! Twitter is a terrific way to build momentum for an upcoming trade show. To make Twitter work for you, start tweeting well before the show. Here are a few ideas to capture the attention of trade show attendees with Twitter: [...]

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Posted in Marketing Strategies, Trade Show Social Media, Twitter at Trade Shows0 Comments

Mobile Scavenger Hunts for Trade Shows

12 December 2012

Mobile scavenger hunts are a powerful strategy to encourage trade show attendees to network with exhibitors, seek out additional information on participating organizations and spend more time on the show floor. Implementing a mobile scavenger hunt is surprisingly uncomplicated thanks to a variety of useful mobile apps. Not to mention, these interactive games greatly benefit [...]

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Posted in Marketing, Marketing Strategies, Trade Show Technology0 Comments

Lead Capture Devices Improve Tradeshow ROI

05 November 2012

Your trade show display is attracting heaps of visitors and your stack of leads keeps growing… and growing… and growing. It’s difficult to focus on prospects when you’re overwhelmed by keeping track of business cards, filling out forms and implementing various vain attempts to maintain order. In fact, studies show that up to 70% of [...]

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Posted in Lead Retrieval, Marketing Strategies, Trade Show Technology, Uncategorized0 Comments

Defining Your Trade Show Objectives

17 August 2012

Before choosing a trade show, it’s essential to determine your trade show objectives. Identifying trade show objectives will help your company select the best trade shows to appeal to your target audience.  A distinct plan will ensure success before, during and after the trade show. Most importantly, well-defined trade show goals can improve your ROI [...]

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Promoting Trade Shows with Social Media

07 August 2012

Social media has the potential to turn your upcoming trade show into a “must-see” event and is an invaluable tool for pre-trade show promotion. It’s also an excellent way to update non-attendees about the latest products, events, news, etc. Social media keeps customers and prospects in the loop so they know what your company has [...]

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Posted in Marketing, Marketing Strategies, Social Media1 Comment

Enhance Your Trade Show Exhibit with GloQube™ Product Displays

31 July 2012

Enhance Your Trade Show Exhibit with GloQube™ Product Displays What is GloQube™? GloQube™ is a modular product display that utilizes state-of-the-art LED technology to draw attention to your products, brand name, graphics or anything else that fits in the box. Not only will the GloQube™ enhance any small or large trade show exhibit, but the [...]

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Posted in The Newest Thing..., Trade Show Technology0 Comments