02 April 2013
Trade shows are all about the visual – innovative booth designs, eye-catching graphics, colorful lighting, creative demonstrations- all meant to entice visitors to your booth. This is exactly why Instagram should be part of your next trade show appearance. So, what exactly is Instagram? Instagram is a mobile app for photo sharing. It uses filters [...]
Posted in Instagram, Marketing Strategies, Social Media, Trade Show Social Media0 Comments
27 February 2013
Engage trade show booth visitors by integrating iPad technology into your next exhibit. The use of iPads in trade show exhibits is on the rise – and with good reason. This easy-to-use tablet can showcase videos, new products and demonstrations in a digital and interactive format. Trade show attendees can freely navigate the content and [...]
Posted in Marketing Strategies, Trade Show Technology0 Comments
05 February 2013
“Video killed the radio star”, but it’s a dynamic addition to your trade show marketing strategy. Without a doubt, there are plenty of customers and prospects unable to attend the trade show and see your booth in person. You can still show them all your company has to offer. Allow non-attendees to experience your trade [...]
Posted in Marketing, Marketing Strategies, Trade Show Social Media, Trade Show Technology, Video, YouTube0 Comments
16 January 2013
Pinterest is one of the most popular social networks in the U.S. If you aren’t overly familiar with Pinterest, it’s a social network for sharing photography and videos. According to Pinterest, the site is designed to let you “organize and share all the beautiful things you find on the web.” Users post (pin) images and [...]
Posted in Marketing Strategies, Pinterest for Trade Shows, Social Media, Trade Show Social Media0 Comments
18 December 2012
Get the word out about your next trade show event in 140 characters or less! Twitter is a terrific way to build momentum for an upcoming trade show. To make Twitter work for you, start tweeting well before the show. Here are a few ideas to capture the attention of trade show attendees with Twitter: [...]
Posted in Marketing Strategies, Trade Show Social Media, Twitter at Trade Shows0 Comments
12 December 2012
Mobile scavenger hunts are a powerful strategy to encourage trade show attendees to network with exhibitors, seek out additional information on participating organizations and spend more time on the show floor. Implementing a mobile scavenger hunt is surprisingly uncomplicated thanks to a variety of useful mobile apps. Not to mention, these interactive games greatly benefit [...]
Posted in Marketing, Marketing Strategies, Trade Show Technology0 Comments
05 November 2012
Your trade show display is attracting heaps of visitors and your stack of leads keeps growing… and growing… and growing. It’s difficult to focus on prospects when you’re overwhelmed by keeping track of business cards, filling out forms and implementing various vain attempts to maintain order. In fact, studies show that up to 70% of [...]
Posted in Lead Retrieval, Marketing Strategies, Trade Show Technology, Uncategorized0 Comments
17 August 2012
Before choosing a trade show, it’s essential to determine your trade show objectives. Identifying trade show objectives will help your company select the best trade shows to appeal to your target audience. A distinct plan will ensure success before, during and after the trade show. Most importantly, well-defined trade show goals can improve your ROI [...]
Posted in Marketing Strategies0 Comments
07 August 2012
Social media has the potential to turn your upcoming trade show into a “must-see” event and is an invaluable tool for pre-trade show promotion. It’s also an excellent way to update non-attendees about the latest products, events, news, etc. Social media keeps customers and prospects in the loop so they know what your company has [...]
Posted in Marketing, Marketing Strategies, Social Media1 Comment
31 July 2012
Enhance Your Trade Show Exhibit with GloQube™ Product Displays What is GloQube™? GloQube™ is a modular product display that utilizes state-of-the-art LED technology to draw attention to your products, brand name, graphics or anything else that fits in the box. Not only will the GloQube™ enhance any small or large trade show exhibit, but the [...]
Posted in The Newest Thing..., Trade Show Technology0 Comments
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