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Calphalon at IHA 2012 Time Lapse Video of ABB Rogers Produces ABB Automation Budget Pressure Flexible LED Screen A Trade Show Rating System?
 
Calphalon at IHA 2012

Calphalon at IHA 2012

Calphalon: This stunning 20’x40’ exhibit was designed and built for Calphalon, Division of Newell Rubbermaid. It debuted to rave reviews at the 2012 International Home + Housewares Show in Chicago, IL. Calphalon’s high quality up-scale cookware was displayed on rich wood grain cabinets and pedestals that featured solid surface counter tops and LED down-lighting. The [...]

Time Lapse Video of ABB’s Annual Private Trade Show

Time Lapse Video of ABB’s Annual Private Trade Show

This is a very unique time lapse video which features from beginning to end, the complete show-floor set-up, the show itself and the dismantle of ABB’s annual private event, Automation & Power World 2011 held in Orlando, Florida. The Rogers Company acted as the General Contractor and produced and managed the entire event in conjunction [...]

Rogers Produces ABB Automation & Power World 2011

Rogers Produces ABB Automation & Power World 2011

The Rogers Company (www.therogersco.com) reports another successful year producing Automation & Power World 2011 (APW-11) for ABB. “ABB is a global leader in power and automation technologies that enable utility and industry customers to improve their performance while lowering environmental impact.” The event was held at the Marriott World Center in Orlando, FL April 18-21, [...]

Budget Pressure “New Normal” for Healthcare Convention Marketing

Budget Pressure “New Normal” for Healthcare Convention Marketing

Eric Allen of the Healthcare Convention & Exhibitors Association writes about a survey of HCEA members regarding their trade show marketing spends for 2011. Allen writes that: While the healthcare convention marketing industry is still fundamentally sound, it appears that budgetary pressures are the “new normal,” and results measurement will become increasingly important to help [...]

Flexible LED Screen

Flexible LED Screen

Moving images have become a staple of trade show exhibits. Flat screen and projections give exhibitors and designers more options for dynamic displays.  But there is still one challenge when it comes to presenting animation, films, and presentation:  screens still must be, more or less, flat.  Technologies like the flexible LED screen, available from Tallen, [...]

A Trade Show Rating System?

A Trade Show Rating System?

Think there should be a ‘Consumer Reports’ for trade shows?  Jim Wurm on the EIC blog thinks so.  And he’s pretty adamant  about it too: If Consumer Reports can put together comparative product info on products that cost as little as $50, why can’t the trade show industry, with exhibitors who budget in the millions [...]

Planning Successful Pre-Event Promotions

13 December 2011

Planning Successful Pre-Event Promotions 76% of tradeshow attendees know what companies they plan on visiting before they even arrive. Pre-event promotions play an important role in getting on attendees’ “must-see exhibit” list. For successful pre-event promotions that attract attendees’ attention and mindshare, consider the 5 W’s:why, who, what, when, and where.   Why? While show organizers build overall event attendance, you obviously want [...]

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Posted in Marketing Strategies, Uncategorized0 Comments

Twitter A Must for #Tradeshows?

Twitter A Must for #Tradeshows?

02 December 2011

You decide.  The website twitterhandbook.com thinks that it is, but they would, wouldn’t they?  Twitter is, indeed, a fast, cheap way to communicate and it may just be email 2.0, but you also have to consider your audience.  Some industries are slow to adapt technologies and others are on the cutting edge.  joycemckee writes about [...]

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Rogers Posts Free E-Book on Green Tradeshow Design

01 December 2011

Another free e-book is available on the Roger’s site. This one is on green tradeshow booth design. There are many different reasons to go green at tradeshows today. While ‘it’s the right thing to do’ may be a good reason, it’s seldom a motivation for much in the business world. This guide outlines the benefits [...]

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Posted in Design Trends2 Comments

Seven Deadly Exhibiting Sins and How to Avoid Them

01 December 2011

Since exhibiting comprises so many different components and functions, it’s no wonder that we make blunders trying to remember everything that needs doing.

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Posted in Marketing Strategies1 Comment

5 Ways to Take Advantage of Tension Fabric

5 Ways to Take Advantage of Tension Fabric

01 December 2011

Tension fabric systems are great. They’re lightweight, easy to ship and store, and changing logos, images, and colors is a snap. So why do some booths completely miss the point of this fantastic design tool and building material? Companies who use tension fabric systems tend to recreate the square boxes that they’ve always called home [...]

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Posted in Design Trends3 Comments

Don’t Exhibit, Don’t Demo, Solve a Problem

Don’t Exhibit, Don’t Demo, Solve a Problem

13 October 2010

If you think about the word exhibit, it’s really linked to museums. Whether it’s art or natural history, an exhibit is something that you go to see, walk through, and then leave. The same thing is true with a demonstration. It’s not quite real. It’s ONLY a demonstration. So why do we use these words [...]

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Posted in Featured, Marketing Strategies1 Comment

Virtual Trade Shows: It’s Not What You Think

Virtual Trade Shows: It’s Not What You Think

11 August 2010

A few years ago Second Life was all the rage and you didn’t have to squint too far into the future to see how this could impact the Trade  Show Industry.  If you don’t know about Second Life here’s a quick recap:  it’s a virtual world where you can create a character, wander around, and [...]

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Posted in State of the Art3 Comments

HIMSS 2010 Perspectives

HIMSS 2010 Perspectives

07 July 2010

The HIMSS (Healthcare Information and Management Systems Society) Conference is a major event for companies serving the Healthcare IT market. This is a rapidly growing market, but not one with complete immunity to economic ups and downs. It's always interesting to compare two different perspectives on the same show. In the two examples below, two exhibitors offer valuable insight into what is and isn't working for them at the show.

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E-mail Marketing Campaign Ideas

E-mail Marketing Campaign Ideas

23 June 2010

Email marketing is tough.  We all know the amount of email we get on an everyday basis so the idea of contributing to the clutter makes us all shiver.  There’s also a good deal of doubt about whether or not it actually works. Unfortunately, advice and what works and what doesn’t is equally hard to [...]

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Reaching Top Decision Makers at Trade Shows

Reaching Top Decision Makers at Trade Shows

17 June 2010

Reaching top decision makers is usually a major priority for trade show exhibitors.  Jeffrey Blackwell, president of  The Rogers Company, recently contributed to 1-to-1 Media on the topic.  His article, Reaching Mr. or Ms. Big outlines ten strategies for achieving this goal. Reaching Mr. or Ms. Big Blanket Branding is Great, But How Do You Reach [...]

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