HIMSS 2010 Perspectives
The HIMSS (Healthcare Information and Management Systems Society) Conference is a major event for companies serving the Healthcare IT market. This is a rapidly growing market, but not one with complete immunity to economic ups and downs. It's always interesting to compare two different perspectives on the same show. In the two examples below, two exhibitors offer valuable insight into what is and isn't working for them at the show.
E-mail Marketing Campaign Ideas
Email marketing is tough. We all know the amount of email we get on an everyday basis so the idea of contributing to the clutter makes us all shiver. There’s also a good deal of doubt about whether or not it actually works. Unfortunately, advice and what works and what doesn’t is equally hard to find. [...]
Reaching Top Decision Makers at Trade Shows
Reaching top decision makers is usually a major priority for trade show exhibitors. Jeffrey Blackwell, president of the Rogers Company, recently contributed to 1-to-1 Media on the topic. His article, Reaching Mr. or Ms. Big outlines ten strategies for achieving this goal. Reaching Mr. or Ms. Big Blanket Branding is Great, But How Do You Reach the [...]
Sweeping Changes at McCormick Place
The following memo is from David R. Causton, General Manager, McCormick Place. The memo outlines some important changes to how work is done at McCormick. The question is, will it be enough… On behalf the Metropolitan Pier and Exposition Authority, I am proud to announce that a new day has dawned in the Chicago convention industry. [...]
5 Myths About Social Media and Trade Shows
We all know that social media is absolutely essential to your marketing, advertising, and overall communications. And we all know that it’s essential to trade show marketing, right? Maybe you’re not convinced. In fact, you shouldn’t be. Just because everyone is talking about social media, doesn’t mean that it’s particularly useful for trade show strategy. [...]
Free E-Book: Maximizing Trade Show ROI
The Rogers Company is offering a free E-Book on Maximizing Trade Show ROI. The document covers every gamut of Trade Show ROI from reducing costs to increasing the effectiveness of sales and marketing. Typically not measuring trade show ROI goes unnoticed when sales are robust and profits are good or if the overall economy is [...]
Sign The EIC Best Practices Petition
The Exhibit Industry Council (EIC) recently released its first Best Practice: Full Disclosure and Control of Exhibitor Costs. From the EIC press release: The purpose of this Best Practice, as stated in the recommendation, is to increase exhibitor value and improve the effectiveness of event marketing, to advocate for the full disclosure over [...]
AHIMA Strategies from Diskriter
Sukki Jahnke of the the Rogers Company spoke on the floor of AHIMA with Jon Gabster of Diskriter about the strategies he employs to get the most out of tradeshows. The audio’s a little faint on this one so turn up your volume to listen in. John talks about some creative tools like scavenger [...]
Virtual Trade Shows: It’s Not What You Think
11 August 2010
A few years ago Second Life was all the rage and you didn’t have to squint too far into the future to see how this could impact the Trade Show Industry. If you don’t know about Second Life here’s a quick recap: it’s a virtual world where you can create a character, wander around, and [...]
Posted in State of the ArtComments (0)
Honda Personal Mobility – Viable for Trade Shows?
05 May 2010
At DRUPA 2000, Razor Scooters were all the rage. Companies gave them away and people zipped past you as your aching feet groaned between Hall 3 and 7. The Segway has made a few appearances at trade shows as well. It seems like every few years new technology comes out that bridges the gap between [...]
Posted in State of the ArtComments (0)
Van Rogers: Trade Show Visionary
06 April 2010
Van Rogers was definitely a quirky guy from another era. Sporting a ten gallon hat and a waxed moustache, Rogers was hailed on trade show floors as “The Colonel”. But Rogers was a visionary in the industry recognizing the need early on for standards and professionalism. He was a founder of the Exhibit Designers [...]
Posted in Design TrendsComments (0)
The Rogers Company Celebrates 65 Years in Trade Show Design and Building
31 March 2010
The Rogers Company is marking an important milestone in the company’s history by celebrating its 65th anniversary in 2010. This makes the designer and builder of trade show exhibits and other branded environments one of the most experienced and well-respected companies in the trade show arena. You can watch an interview with Jeff Blackwell, [...]
Posted in Design TrendsComments (1)
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