Linking Social Media to Real Life
Does anyone remember the infrared beaming on Palm Pilots? Does anyone remember Palm Pilots? It was actually pretty cool. You could beam your info to a fellow Palm user avoiding the exchange of business cards which you would then have to enter into your Palm Pilot. It was fast an efficient and then totally disappeared [...]
The Rogers Company Announces New Sales Office in Rochester
February 17, 2010 (Mentor, OH) – The Rogers Company (www.therogersco.com) has expanded its presence in the Northeast by opening a sales office in Rochester, New York. Brenda Newman will be heading the East Avenue office. Newman brings over 17 years of experience to her new role having worked with a range of national [...]
Drayage Counterpoint: It’s the Labor Costs!
In the post Drayage Debate: Chicago’s McCormick, we highlighted a local Chicago news report that investigated the seemingly outrageous costs of drayage. Ostensibly, these non-transparent costs seems to be hiding a lot of profit. All of this is underscored by the fact that Chicago has lost some major tradeshows in the past year [...]
Drayage Debate: Chicago’s McCormick
Investigation shows that an exhibitor can send a piece of equipment from China to LA for $4,000. Another $1,800 for truck to McCormick Place from LA. Cost to get it from the dock at McCormick Place to the exhibitor's booth space? Just $17,000!!!
Return on Exhibiting: A New Trade Show ROI Service from Rogers
The Rogers Company has announced a new service that begins to answer many of the Trade Show ROI questions that companies have. Are we seeing value from this show? The answer, it seems, may be in what you’re doing with the leads you are getting from the show. From the press release: The Rogers Company, a [...]
Do CRM’s Tell the Whole Story?: Trade Show ROI Part 2
10 March 2010
With all of the information CRM systems provide, you would think it would be easy for a company to determine their ROI from a trade show or any other marketing effort. Unfortunately, it's not always that easy. A spread sheet may not reveal the full extent of your trade show success or failure. Here are a few strategies for getting more out of CRM systems when it comes to trade shows:
Posted in Money MattersComments (0)
Richard Erschik Gears Up for Trade Show ROI
04 March 2010
Trade show ROI expert and friend of Trade Show Feed, Richard Erschik is gearing up a for a series of seminars and workshops at events around the country. It starts with the Exhibitor Show later in March and continues at Texas Library, IMTS, Fire Show, and ConExpo among others through June. Richard prepared [...]
Posted in Marketing StrategiesComments (0)
iPad: Good For Trade Shows?
05 February 2010
The world seems scratching its head about the iPad. Is it a giant iPhone with no real application, or is it so incredibly ahead of its time that we just haven’t figured out where it fits into our lives? We’ve talked quite a bit about touch screen applications at trade shows here on TSF, but [...]
Posted in State of the ArtComments (0)
Trade Show ROI Part 1: Start With What You Know
02 February 2010
Instead of beginning with so many unknowns, start with something you do know. Ostensibly you know your customers --- they're a wealth of knowledge about your trade shows and events and your overall marketing program. They can tell you what's working and what's not.
Posted in Marketing StrategiesComments (0)
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