Trade Show ROI Part 1: Start With What You Know
Instead of beginning with so many unknowns, start with something you do know. Ostensibly you know your customers --- they're a wealth of knowledge about your trade shows and events and your overall marketing program. They can tell you what's working and what's not.
Return on Exhibiting: A New Trade Show ROI Service from Rogers
The Rogers Company has announced a new service that begins to answer many of the Trade Show ROI questions that companies have. Are we seeing value from this show? The answer, it seems, may be in what you’re doing with the leads you are getting from the show. From the press release: The Rogers Company, a [...]
Case History: Saint-Gobain Performance Plastics
The Rogers Company was given the difficult engineering task of executing this creative concept. “Our hazmat suits are brightly colored and the idea was to present these great looking products against a very stark, white curved background,” says Kirk. We also wanted the suits to appear to be floating in their own unique cylindrical towers.”
Free eBook Tech Trends & Tradeshows
Let’s face it…new technology comes and goes and separating real trends from the latest gizmo can be difficult. The Rogers Company put together a brief overview of some of the important technological drivers for tradeshows. Keep in mind, these trends are driven as much by what the industry needs as what it offers. [...]
iPad: Good For Trade Shows?
05 February 2010
The world seems scratching its head about the iPad. Is it a giant iPhone with no real application, or is it so incredibly ahead of its time that we just haven’t figured out where it fits into our lives? We’ve talked quite a bit about touch screen applications at trade shows here on TSF, but [...]
Posted in State of the ArtComments (0)
Want to Know What People Think? Ask Them!
27 October 2009
Often, marketing and sales people tear out their hair trying to figure out what customers and prospects are thinking. Are they coming to a show? Are they thinking about purchasing at the show? Did they like last year’s show? How far did they travel? What do they look for in a booth? So here’s a radical idea: Ask them. Survey tools [...]
Posted in Marketing StrategiesComments (0)
Free E-Book: Insider’s Guide to Tradeshow Design
07 October 2009
The process of going to a tradeshow is never easy — for an individual or a company. Whether it’s travel, organizing staff or setting up a booth, just the shear logistics of getting there can be a distraction from why you went in the first place. The Rogers Company has tried to alleviate this just [...]
Posted in Design TrendsComments (1)
Free eBook: Exhibiting Green
24 September 2009
Trade show exhibit design is undergoing a revolution bringing new materials and design techniques that are lighter, easier to ship, easier to assemble and are reusable. Moreover, environmental consciousness has become a positive and marketable attribute that touts the cutting edge efficiency of many companies. In other words, going green at your next trade show may be healthy for the planet, but it may also be healthy for your company's bottom line.
Posted in Design TrendsComments (2)
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